It is not unusual for people to desire a Content Management System site that is also smartphone compatible.

With such a system users can make some minor changes without the help from a web development firm.

Yes, smartphone compatibility is a new frontier that has to be conquered. After all, users want a website to be viewed easily regardless of where they are.

Music, games, videos and the like are the main sources of online entertainment in the present consumer market. But the systems needed to deliver such content to mobile handsets are still evolving.

The need of the day is the capability to deliver content to any kind of consumer including businesses and also speedily adapt to changing market trends.

Content delivery to a mobile set presents challenges, because it is quite a hard task finding which delivery models are the best. This difficulty has to be surmounted in whatever manner because people desire to work on the move.

Smartphone Applications

Importantly, “the ability to work on the move” is not the only reason.

The search engine behemoth Google is persuading webmasters to make their sites mobile friendly.

On this count Google is proactive too:

  • It has put in place a testing tool that verifies mobile friendliness of a website.
     
  • Google  has crafted mobile tutorials for webmasters.
     
  • Communications via emails are sent to owners of websites that are not mobile friendly.
     
  • Google search results mention if a website is mobile friendly.

Most content management systems have multi-channel delivery capabilities. It means the user can manage content in the CMS storehouse and then deliver the content to a website or a smartphone or any other similar device.

We must also keep in mind that the term mobile CMS can have several meanings.

It can be any one of the following:

  • A website CMS that is responsive It implies the CMS must be mobile friendly, responsive and display information accurately regardless of the size of the screen.
     
  • A mobile application for an on hand CMSa CMS that operates via an application on a smartphone and which can be utilized by users to create and organize content.

Let us get down explaining each of these two.

User-friendly website on an existing CMS

In case you have a website that is active and a CMS is already powering it, you probably would like to make it mobile compatible.

Fortunately, most proprietary CMSs offer some type of upgrade to make it responsive and mobile friendly. In case it is an open source CMS, an extension can provide some form of responsiveness.

For example, you can have a mobile plug-in that will make your WordPress website smartphone friendly with just a few clicks.

And the good news is the mobile friendly version will even pass the Google Mobile Test and ensure your SEO rankings are not compromised on the smartphone.

Even Drupal and Joomla have mobile friendly versions. The former has excellent modules and themes as mobile enabled solutions. Drupal also allows certain mobile specific technologies to integrate with a Drupal website.

Smartphone Applications

A new content management system that is already mobile friendly

Such CMSs make the task much easier because they are already built around mobile.

Another compelling benefit of such a CMS hosting services is it simplifies content re-usage or modification by enabling splitting the content is small parts.

We must remember that there is no point in crafting content only for desktops.

This way we will be out of tune with times.

Today a majority of users of social networks such as Twitter and Facebook view these sites on mobiles.

Do you know that nearly 1 billion people are accessing Facebook every day? A good percentage of these people use handheld devices.

Yes, people are ready to create content on the go, and that is what they prefer.

Living without a mobile is unthinkable today.

Static landing pages are fast becoming passé. More often than not, a mobile application has a higher possibility for an enterprise to land a sale than a static landing page.

Here are two reasons why:

  • Mobile applications are product or a service specific. They target an exclusive audience with very specific leads. For example, if a new product is rolled out you can highlight the products benefits and target content marketing to land a sale.
     
  • They are not made for big competition, and they do not need to. You are simply targeting a limited audience that needs specific information.

A marketing strategy must include CMS that is mobile compatible. Even in the business-to-business (B2B) space, mobile applications can work wonders.

But here is a caveat.

It is not enough to make a website just mobile tolerable. It must be truly mobile friendly. To find out you can use Google’s quick mobile friendly testing tool that evaluates each page at a time, and gives you the results.

A proactive action is needed fast, because today the mobile crowd wants a website experience that is genuinely tuned in to their handheld device.