Choosing the right cloud hosting service is critical to the long-term success of your website. Quality hosting service not only creates a great user experience but also brings more business to the organization.
With more and more businesses going online, cloud hosting services have proliferated. The marketplace is inundated with cheap cloud hosting service providers, many of which offer services for as low as $5 per month.
Decision-makers who have just embarked on their entrepreneurial journey often prioritize cost when comes to choosing a cloud host. And, as a result, end up with a low price, low quality hosting service.
Let us discuss why a cheap cloud hosting service is best avoided.
1) Poor Page Speed
Page speed measures how fast the content on your webpage loads. Page speed contributes directly to user experience.
In today’s fast-paced world, users do not have the patience to wait for a page that takes too long to load. Slow page load time often results in visitor abandoning the page.
According to a study by Akamai, 40% of the users abandon a page if it takes longer than three seconds to load.
And yes, page load speed affects your business directly by impacting the conversions. Even a minuscule delay of 1 second can reduce conversions by a whopping 7%!
Poor page loading speed translates into poor visitor experience, reduction in page views and eventually reduced sales. This makes imperative for businesses to ensure the speed of their website remains optimized at all times.
A high-performing webpage should not take more than 3 seconds to load. A cheap cloud hosting service, however, does not allow this kind of speed.
Cheap cloud hosting services are offered on shared platforms where all the server resources are shared among multiple tenants. As a result, these services offer poor user experience, especially during peak traffic hours.
While a superior hosting service is not the only factor that contributes to a fast-loading webpage, it is one of the key factors, and, therefore, indispensable.
2) Poor Website Ranking
Google, the most popular search engine, considers website loading speed as a major ranking factor. So, if your webpage loads faster than that of your competitor (other factors being equal, of course), you are likely to rank higher in search results.
Higher ranking in search results means your business becomes more visible to your prospects. They are more likely to visit your website and buy, or at least consider, buying from you.
Only the best cloud servers can assure satisfactory loading speed. A cheap cloud hosting service will adversely impact your loading speed and, eventually, your Google ranking.
3) High Downtime
Server downtime can make your website go offline for a given period. Even a few minutes of downtime can have significant repercussions: it can halt your business operations and make you lose valuable prospects.
When your website is hosted on a shared platform (which is likely if you are using a cheap hosting service), your host can take off your website if there is a surge in its traffic in order to protect the tenant websites. If any tenant website experiences heavy traffic, the availability of your website can be affected.
Similarly, if any of the websites encounter a DDoS attack or vulnerability, it will not let your website function normally.
4) Unsatisfactory Customer Service
Most of the cheap cloud hosting services are unmanaged. So, if you are technically challenged, you may have to face glitches quite often.
The quality of customer service is commensurate with the price you pay. Service providers in any industry prioritize customers that choose high-priced services. Choosing a cheap cloud server can jeopardize your business in the long run, costing you far more than any premium service.
5) Security Issues
With advances in contemporary technologies such as machine learning and artificial intelligence, cybercriminals are devising innovative ways of accessing and stealing your valuable data. To shield websites from cyberattacks, hosts need to provide a range of features-DDoS protection, firewalls, SSL encryption and automated backups to name a few.
Cheap cloud hosting services often scrimp on security features making your website vulnerable to cyberattacks. If your website has valuable business or customer data, a security hack can throw your business into legal and financial hassles. To stave off such issues, website owners are advised to choose from the best cloud servers or buy dedicated server.
The Final Word
In view of the challenges it brings, cheap cloud hosting is never cheap in the long run. Cheap services can ruin your user experience and ward off valuable prospects.
A high-performing website is crucial to the success of your business, particularly today when your online presence can make or break a deal. Business owners need to prioritize page load speed, security, customer service and availability when choosing a host. While the price is a vital factor, it should never be the foremost factor.