Speed of a site is one of the main factors in determination of user experience of a visitor or an online customer. In fact, search engines (especially Google) give immense importance on this factor (time of site loading – faster the better) so that users can enter sites and get information quickly, thereby enhancing their user experience. This is the reason why site loading time is considered as an important factor by Google in ranking sites in their SERPs (Search Engine Results Pages). Cloud technology speeds up site by decreasing loading time. This is a fact and no marketing speak.


How slow loading time adversely affects businesses?

Reports say, all sites (no matter whether it is a growing e-commerce website or small blog), get hurt due to slow loading time of pages. Though 4 second is considered as a good loading time for a website, 25 per cent of the customers or users are found to abandon the page. With such bounce rates, SERP rankings in leading search engines (say, Google) are also likely to get adversely affected.

Here are the ways How Cloud can help your Website run faster  

  • Online resources are shared in a decentralized manner when it comes to cloud computing. For storing file, physical servers are avoided and instead 3rd party cloud servers are used. With spike in website traffic, new hardware will be required to provide support. Therefore, there could be server overload problem along with increasing cost scenario. Cloud hosting avoids these problems because online resource allocation becomes more effective and efficient with cloud. With adoption of clouds, businesses get increased scalability (as data can be accessed from any place rather than a single physical server) feature, any-place data access facility, and ultimately global speed advantage.
  • Media-rich content such as photo galleries and videos can now be stored in Amazon Simple Storage Service or any other similar services instead of inside the pages. Therefore, the pages don’t get heavy and therefore can be opened quickly. Just use a simple plug-in and access media quickly upon user request.
  • Cloud platforms come with Cloud CDN (Content Delivery Network) servers. These servers are located all across the globe and fetch the requested data from the nearest geo-location, thereby optimizing the page load time. Let’s explain a bit further to explain the concept.

Have you ever visited a site where you found the images to download one after the other? This is because these images were kept in normal servers. If they were loaded in CDNs, they would have loaded instantly.

How does that work?

When a browser requests data from a single domain, there are restrictions. When CDNs are used, images are stored in domains other than the original domain. Therefore, browsers are capable of downloading various items all at the same time. The fileservers are fetched from local servers, which also save time and ultimately speed up the website.

Call 1800-212-2022 to know how cloud can speed up your website by decreasing loading time.