Turn insights into action with Google Analytics!

In today’s digital time, data plays a pivotal role in every sphere – be it personal or professional.  Every organization needs data to comprehend, study market trends, analyze their competitors, and do much more. That is why it is inevitable for businesses to get their hands on available data so that they can ensure its sustainability and manage operations in an astute manner.  For this, Google Analytics can play a key role.


In this article, we will discuss about Google Analytics and its significance in today’s neck-to-neck competitive world:

Google Analytics Popularity:  Estimates suggest that approximately 30 to 50 million websites use of Google Analytics. It is due to the fact that it provides most relevant data to entrepreneurs with respect to their online campaigns. As the whole world knows that Google is one of the strongest search engines relative to its peers, this is what aids its popularity in analytics industry as well.  Google has proprietary access to all the data and information that is searched on its platform.  Moving ahead, some of the leading software applications make use of the data provided by this giant search engine platform to gain deep and actionable insights.

Google Analytics Affordability:  Besides its popularity, this incredible solution is affordable. You don’t have to push your chief financial officer to invest money on money-eating, intricate and time consuming analytics system. Reason – Google Analytics does not carry a price tag. The solution seems enticing as you don’t have to pay anything and in exchange of that you get access to the most insightful data on the web. Sounds Great! Although this analytic platform is free, but it will cost you time to plan access and analyze this information.

Most importantly, comprehending this platform and data is time consuming. The best thing is to opt for online tutorials or subscribe to Google Analytics course. Well, taking training will not break your pockets; instead will provide you with the lenses to make most out of it. The other way is to hire an expert with good domain knowledge who can properly carry out set-up and data analysis activities. But, not to forget that this will also cost you. Today, businesses are in a quest of analytics experts as they believe that they have the potential to take the business to the next stage. Thus, pursuing career in analytics seems to be a captivating option.

Google Analytics Capability: Google Analytics is not something that has emerged in a year or two, and most people are well acquainted with its functionality. They can easily login and check how many visitors have visited their website. But, it will only hit the surface. There’s something more that you can fetch from this platform like from which part of the world your website has attracted the visitors the most, in which age group do they fall, what are they looking for, how much time they have spent on your website, and uncover much more aspects. To be honest, it is much more than you can think of. Before taking off the ground, learn about the potential and functionality of this analytics platform so as to make best out of your online campaign.

Google Analytics Complexity: It would be difficult to search for the visitors on the basis of the location, and specific products they have searched for. In this stage, data would not be your top priority. However, if you need this data, you can easily do it with this astounding alternative. Moving ahead, analytics is the best solution to mine raw data; however, analyzing and implementing data could be an altogether a different preposition.

Becoming a Google Analytics Ninja?

If you have a whim to master analytics tool, be prepared to spend quality time into it. No matter if you are a novice or have some knowledge about it, there’s still more to explore and learn, which will undeniably demand your precious time. It offers a host of features, but each factor can have an impact on your business presence and functionality.  Apart from this, try to extend your search beyond dashboard stuff like page reviews, login sessions, and users. Well, it can’t be denied that these statistical data proves of great help to any business, but knowing about this tool will pay off best results.

The Bottom Line:

To stay ahead of the peers, businesses need access to data. Google Analytics is an optimal source to capture this data. However to capitalize on the potential of this cutting-edge tool, web hosting subscribers need to spend quality time to learn and discover it.

Choose the right metrics and best practices to drive success.