Amazing compute power and a fiercely competitive marketplace have lead to software driven approach to business development. Many enterprises are increasingly relying on agile software development to drive differentiation in their product offerings.

In short, modern marketing is essentially a ferocious race to develop innovative software at the speed of light. This has multiplied the demand for agile software development by leveraging hybrid cloud to widen choice of running the entire gamut of digital transformation. 

Agile software for accelerated marketing

Development of the agile software can not only reduce time to market new versions of products but has the far greater potential to attract new customers than a wide spectrum of physical devices. 

There are many examples of how agile software has enabled businesses gain leadership in some of the most competitive market segments. Businesses increasingly prefer agile software development to the traditional software which provide a new release every quarter. 

It is now a well accepted fact that software must be designed to become obsolete faster so that a new release can replace it. The approach has underlined the need to leverage cloud platforms which are ideal breeding grounds for agile software applications. 

Hybrid Clouds for Proactive and Agile Software Development

In the past, companies used to struggle for months for designing physical machines to facilitate software development by evolving codes. 

However, modern technology has made it possible to access cloud computing for getting an entirely new Virtual Machine in an instant. Businesses can now aim for much faster time to market new products while continuously focusing on development of next versions that are already in the pipe line. 

Finding the right combination of clouds

As you dive deeper and try to figure out exact positioning of different applications, the things begin to appear more distinctive. Applications with data which is designed to be viewed by public deserve to be hosted in public cloud environments. The most obvious examples of such applications can be found in marketing websites of companies.

Another advantage of public cloud is its utility style of billing, which can be a perfect match for such applications because these are driven by highly fluctuating demands.   

In case of the majority of other applications, one should try these hosting in private cloud ecosystem. Private cloud hosting plans are found to provide an ideal platform to help development of agile software by catering to needs of constant integration and constant delivery. 

No company can afford to have a narrow spectrum of applications unless it is a startup or a small sized enterprise. For majority of companies, their portfolio of applications is usually diverse. This underlines need to establish a hybrid cloud infrastructure for supporting a diverse array of applications. 

Hybrid cloud infrastructure can be most ideally positioned within a Cloud Management Platform that works as a centralized resource for managing a variety of applications hosted in public or hybrid clouds. The unified platform simplifies deployment by supporting flexibility. 

Evolving workloads 

Applications and their related workloads have tendency to shift in terms of their targets in initial phases of development life cycles. Many workloads are required to be shifted to different hosting environments if there is a considerable variance in their projected and actual demand. 

This calls for a flexible environment to support development of workloads in initial stages.  Such a flexible environment can only be provisioned by public cloud adoption. Public clouds are designed to support elasticity and flexibility. 

Organizations have been using a public cloud approach to help applications and workloads gain momentum in their formative years for a long time. However, the public cloud environment can also provide an ideal alternative to workloads that have reached maturity stage. This is especially from the point of view of cost optimization. 

This underlines the need to develop a unified agency to distribute and manage workloads to different cloud versions by understanding their right positioning. Workload portability also necessitates adoption of hybrid cloud hosting to facilitate instant shifting of workloads from public to private cloud environments and also the other way round. 

The centralized agency can also be assigned task of cloud targeting because the cloud targets can never remain unchanged due to constant evolution of workloads in the early development stage. It should also be appreciated that this strategy has potential to offer benefits of cost effectiveness in the longer run. 

In conclusion

In order to survive the tsunami of digital revolution every business irrespective of its size or vertical, must aim to build innovations and build them fast. This approach is the only mantra to maintain visibility of the business in the excruciatingly competitive environment of modern economy. 

Hybrid cloud approach can help businesses develop agile software without significant impact on their IT budgets. Moreover, a hybrid cloud approach is also ideal for supporting easy migration of applications from public cloud to private cloud and vice versa.