What is Magento?

Magento is a feature rich e-commerce platform solution that allows firms to easily develop and manage a highly successful online store. It offers merchants comprehensive control and flexibility over their online channel. One of the best ecommerce platforms Magento provides a host of features like search engine optimization, different payment and shipping options, quality catalogue management, highest level of security using SSL certificate, good support and powerful marketing tools among other things to develop a highly interactive and productive online store.

Magento hosting allows you to handle concept properly and in an organized manner resulting in creation of online commerce sites that is bound to provide an enhanced and productive shopping experience for online shoppers.

Magento hosting for marketing, promotions and conversion

Whether its brick or mortar or online store the competition is immensely tough and organizations must do everything in their power to generate brand awareness and brand loyalty. Magento acts as a strong marketing, promotion and conversion tool that allows an online store owner to greatly add to his online revenue. Magento’s intuitive administration interface allows merchants to tailor their e-commerce sites according to their own unique business needs resulting in a scalable and reliable e-commerce site.

Magento allows up-sells and cross-sells along with catalogue promotional pricing and flexible pricing rules. Magento also allows merchants to monitor and manage coupon usage and generate detailed report of the same. You can create landing pages for specific product categories and easily view all the products that have been viewed and compared by online visitors.

Magento hosting and search engine optimization

To remain competitive it is important that your site remains visible to online users. One of the best ways to achieve it is to secure a high ranking for your site in the results returned by search engine. You have to show to the search engines that your site belongs to the top and this is where search engine optimization can prove to be invaluable. Magento hosting is powerful enough to meet your desire for a high rank in search engine result pages.

Magento handles concepts properly and in an organized manner, thereby significantly boosting your search engine optimization effort. Sites built using Magento are hundred percent search engine friendly. Your site will contain Google site map and search engine friendly URLs.  Feature of uniform resource locator (URL) rewrites gives merchants full control of URLs and meta-information for products, categories and content pages.

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