Email is undoubtedly crucial to your business. Whether you want to receive sales order, send invoices, or just stay in connected with your customers and business partners, having robust email hosting service is something that cannot be ignored.

Comparatively to popular conviction, feature-rich email solutions are not costly frills that only big conglomerates can afford. In fact, hosted email solutions are cost-efficient products that can help your small to midsize business cut down upfront expenditure and maintain a professional image with your customers and business associates.

One of the most compelling aspects of Microsoft email hosting is that you can keep track of your day just got easier with online calendar sharing. It enables the user to organize your business and personal schedules in one secure site. Plus, allow you to keep everyone up-to-date about upcoming meetings, track strategic milestones, and share crucial event details.

Here are some of the key pointers that can help you understand how Microsoft Email Hosting has made synchronization of calendar much easier:

• It streamlines setting up of group meetings and events for your entire organization. You can view who is available instantly; even schedule your conference room and other related resources. Moreover, secure permissions allow you restrict the users who can view a scheduled meeting on a group calendar.
• You can schedule frequent meetings for day-to-day, weekly, or monthly meetings and events. The appointment automatically reflects on the invitee’s calendars and helps circumvent setting up conflicts.
• Allows you to securely share your calendar and grant authorizations to particular members. In addition, permit others to view and manage your schedule, while maintaining the confidentiality of your personal appointments.
• Whether you are out of station or on the road, you can edit, view and access your schedule as it seamlessly synchronize with your handheld device, thereby letting you to take your calendar with you wherever you go.
• Enables you to maintain a single online calendar with both your business and personal schedules. Your personal calendar events will be visible only to you – even when you have shared your calendar with your team. It allows you to set the security settings simply by turning of the visibility option of the personal calendar.
• Last, but not the least your calendar will be always accessible – on-demand, anywhere and anytime.

To sum up:

Stay on top of your day – from the office, while on move, or wherever you have to work with Microsoft Email Hosting.

This might be mistaken for a fictional story but it is real, very real. We are taking you through the dreadful times that an organization went through because their email migration to Office 365 got messed up so badly that it almost spelt the death knell for them. Migrating your email might seem like the easiest thing to do but to get it right, you must know precisely what you are doing.

A Real Instance

This management consultancy major (Let’s call it A Inc.) with a large staff and huge traffic took the decision to migrate its cheap email hosting service to Office 365 for enhanced collaboration. They called a professional service to discuss and plan the migration to Exchange Online. The IT department and the provider agreed to start the process over a long weekend so that downtime issues are mitigated. Accordingly, the plan was put into place and the process initiated on a Saturday.

When the chief of A Inc. walked in the next week and opened Outlook, he got the shock of his life. All the mails from the system had been wiped off and the only ones remaining were the ones received after the migration process was completed. No one in the IT department or from the service provider could explain what went wrong. Not only the top management but every employee lost all their emails send and received before the migration.

There were alarming situations on the field as well as the field consultants were unable to access their email and hence they didn’t know their appointments and schedules. They even lost all the contact details and were in no position to communicate the developments to those with whom they had committed appointments and meetings. There was chaos all around as all email communications had simply disappeared into thin air.

To cut a long story short, the emails of A Inc. and their employees were not retrieved. They were all most permanently. What they did get was some financial compensation but the damage the company suffered in terms of loss of data and, more importantly, to their reputation, was huge and immeasurable. The company’s IT department’s reputation took a huge hit and the credibility of A was damaged beyond repair.

Now let’s take a look at how exactly the email migration failure affects the various area of an organization.

How It Can Impact Projects

When the migration project flounders, it can take things in the reverse direction. The affected organization will have to garner more resources to get the project back to normal. However, it could be an uphill task, even for a very capable organization to collect and deploy additional resources at short notice. It might prove expensive, not only in terms of finance but also in terms of maintaining the efficiency and momentum of other key projects. Redeployment of resources can affect these projects adversely. Arresting and reversing the domino effect can take some might effort. Project managers are likely to have a tough time dealing with the changes and keeping the project on track.

How It Impacts Business

Loss of data and email records can impact business colossally but it can be difficult to quantify the losses, both financial and others. Most difficult to quantify is the loss caused by damage to reputation and the loss of credibility. How can one measure the loss caused to the brand image? It takes ages to build a brand image. It is built on trust and quality and a few other aspects.

Loss of email can impact your business but it can also affect your business in other ways. For example, there are the audit and regulatory authorities to deal with. Business regulatory laws demand that you should have an archive of your email for a minimum of 12 months. They must be available for ready reference while dealing with disputes of various kinds and HMRC aspects. Loss of email archives and records can paint a poor picture of your organization and can also land you in legal troubles.

How It Impacts At a Personal Level

When email migration fails, it is not just the loss of email records that affect businesses. The disruption they create can be immeasurable. It can also demoralize the staff and management to a large extent and shake their faith in the organization. Email migration failure can be classified as a corporate mistake that can have major ramifications for the organization in terms of employee motivation. With business getting intensely competitive, episodes of these types can force employees to reconsider their commitment.

Email migration is definitely not rocket science. There are tens of thousands of companies who have managed to implement the project successfully. When done right, email migration can bring along a string of benefits to your organization. When you migrate your email to Office 365, it can minimize your IT costs and ensure superior mobility. Collaboration can also be improved. When you choose the services of a reputed host, you are assured of 99.9% guaranteed uptime.

A failed email migration can be the worst nightmare come true for any organization. It can not only lead to huge loss of data but can also bring the smooth functioning of the company to a grinding halt. The worst part is the irreparable loss of reputation. Many organizations have suffered the ignominy of failed email migration – even when they have hired experts to do the project.

The biggest challenge of email migration, even bigger than the actual migration process, is the planning part. Intense and detailed planning is crucial for migrating to a platform such as Office 365. Can you imagine driving a car at high speed with blindfolds? The result of such a foolish daredevilry can be nothing but catastrophe. That’s precisely what will happen to your business if you do an email migration without proper planning.

How to plan your email migration right so that the process is completed smoothly and does not cause any major problem to your business functionality and reputation? These are the things you should focus on to get your migration right.

Do a Detailed Analysis of Your Current Mail System

Make sure you do a meticulous and detailed analysis of the current IT environment of your organization. While this can be a time-consuming process, it is nothing but a kind of investment that can repay back handsomely. By doing so, you can get your hands on information that’s detailed and accurate. Your analysis must cover aspects such as company contacts, mail distribution groups, details of shared mailboxes, settings of your existing mailbox, DNS management, and others.

Remember, there is a difference between Office 365 and other types and versions of Exchange. That’s why it is important to consider the limitations and the specific settings of your email system. You must choose an experienced host so that you are accurately guided through the process of analyzing and understanding your IT environment before the migration is planned and executed.

Get the Migration Time Frame Right

If is commonsense that the time taken for email migration will be directly proportional to the amount of data you have on your system to move to Office 365. To get the time frame of migration spot on, you will have to make a detailed and comprehensive calculation of the amount of data you have. This calculation will also enable you to warn your users well in advance of the switching to the new system and what they should expect during this transition period and process.

Minimize Service Disruption By Scheduling the Migration Right

You must ensure that the migration is scheduled in such a manner that it is least likely to cause any service disruption. The ideal migration process is one that does not miss any emails for network users or does not lock them out of the system during business operations. The best time for planning such events is after business hours on the last day of the business week. All the participants concerned can get enough time to complete the process and they can come in the next week to be greeted by a fully functional and ready to use the email system.

Never schedule email migration on weekdays as mail flow remains at a constant high on almost all working days. However, not all businesses work the same way. That’s why email migration is planned after detailed discussion with clients and careful consideration of all situations.

Taking End Users Into Confidence

The main goal of any email migration should be to make the transition as smooth and hassle-free as possible. It should not adversely impact users. To achieve this, communicate the development and plans to all users so that they are ready for the change and won’t get any unsettling surprises. They should have a fair working idea of the new IT environment. It is a good idea to communicate the potential downtime risks with users, even if you are scheduling the migration over the weekend when there will be little official email activity. Even if the migration is largely smooth and seamless, care should be taken to remove all elements of uncertainty and surprise as it can cause hardships and may bring productivity to a halt.

Never Underestimating the Efforts Needed

Email migration may seem easy but it can go wrong and create nasty situations for everyone concerned. Using the services of an expert is the best way ahead instead of doing it on your own using some self-teach tutorials. Experienced IT professionals have been there and done that. They are unlikely to mess up.

If you have ticked all the above boxes, you are ready to get started. Regardless of whether you are a small enterprise or a huge business, it is always better to utilize the services of an experienced service provider for email migration processes. Migration can be quick, easy and hassle-free when done under the guidance and supervision of an expert.

Savvy marketers know best. For promotional, they still use email as the direct way to reach audiences.

Here are a few good reasons why they do so.

• Via emails you can connect to prospects no matter what device they are using.
• People make use of their email addresses to create accounts on social media sites like Twitter and Facebook.
• People store email addresses for years.

But somewhere along the line something went a bit awry. People were flooded with emails, more than they can handle.

Was it spam filters? Perhaps, yes. People started assuming email marketing as spam, with the result unsubscribe rates spiked up.

Fewer people than before were opening emails. But there is a reason to this.

Advertisers have several approaches for user tracking.

Typically advertisers use browser data to pull-in visitor information. The problem with cookie data, however is it is not reliable.

We all know cookies can be cleared. The other issue is cookies may not be tracking correctly.

Luckily emails do not have all such drawbacks. This is because people use various devices to browse the internet, including desktops, laptops, phones and tablets.

As one marketer rightly pointed out, “Email is one such platform that consolidates all of people’s browsing experiences via websites, social media and mobile devices”.

Before we go ahead on this topic of email marketing, let us try to have a look at different stages of a conversion funnel.

1. Recognizing

• Consumers discover your brand for the first time

2. Deliberation

• Consumers realize they have an interest in your product/service.
• They return to your website for more information.
• Prospects try to get in touch with your company rep.

3. Consolidation

• Prospects display more interest in your brand by frequently visiting your website and interacting with marketing material like newsletters and emails.

4. Conversion & retention

Website visitors buy your product. They come back to make a purchase again.

Email is not dead, and it will never be. Rather it is alive and kicking.

Are you aware that nearly two-thirds of all consumers over the age of 15 purchased a product because of email?

If this does not convince you yet, ask any successful retailer. He or she can provide you with figures as to how many visitors they have received through email marketing.

Keep in mind that email is now more powerful than ever before.

Even with a plethora of digital technologies to choose from, marketers still rely on email server hosting for driving revenue for their business.

Among the various digital marketing tactics such as blogs, social media, SEO, paid search, mobile/SMS, ecommerce and email, the last mentioned wins head on.

Now that you are convinced that email delivers, here are a few tips on how to make them effective.

Get your emails opened

• This is not as straightforward as just mailing your ads to your list of contacts.
• To get your mails opened you must make it as interesting as possible. Instead of the company name, use your name instead as the address. This makes the mail personal.
• Keep in mind that people like to interact with a real person on a one-to-one basis.

Write an enthralling headline

• The subject line must shout a promise that the contents will help solve your target audience’s problem.
• Use power words to grab attention. 

Arouse their curiosity

• If the subject line captivates they will not resist opening your mail.

The content

• The opening line of the letter must address each reader by his/her first name.
• Keep the body short by avoiding unnecessary information. Your objective must be to get readers’ attention and develop rapport.
• Create an intimate feel by asking questions.

The closing

• The ending arguably is the most vital part of an email.
• It is here that the reader will decide whether or not to respond to your email.
• Include a well-thought out CTA (call to action).Your goal must be to get prompt action.
• One compelling way is by creating urgency. For example, a retailer can say, “Hurry, the offer expires in a week”, or “Only a few items left”.

Marketing is all about using different engagement channels. The conversion channel demands it.

It takes only a few moments for a prospect to buy a merchandise or sign up for a service. But the roadmap to reach that point far more intricate.

Prospective consumers spend a lot of time on your website, reading blogs, reviewing products, using free trial before finally buying.

The decision making process may take days and even months. It can extend over different marketing mediums.

Keep in mind that customers are never ready to buy the first time. That is why you must stop on advertising and focus on engagement.

Each and every stage of an email campaign must be focused to a specific stage of the conversion funnel. It cannot be one-solution-fits –all strategy.

To summarize, email is the vital element that binds disparate marketing channels together. Businesses must never ignore it. 

Undoubtedly, corporate emails have become the core of business communication today. Every enterprise is dependent on emails to carry out their day-to-day tasks in their workplace. The importance of sharing communication messages via a mailbox gained further popularity with the rising adoption of broadband. This is the modern communication medium, which has replaced both telephones as well as fax machines.

Even though, there are various reasons that have made e-mail an alluring and staple medium among all sized businesses, cost effectiveness and blazing fast speed are considered as the major reasons for the rapid adoption of this channel. In the recent times, a shift has been observed away from leased lines to the municipal broadband lines. This has trimmed down the cost of accessing the Internet, which in turn, has reduced the expenditure on email communication. These reasons are triggering small-to-mid sized businesses to host their mail servers on the service provider’s premises.

Let’s dig a little deeper to understand how corporate email hosting can strengthen an organization’s communication process

Business e-mails over a period of time have emerged as a niche communication platform. In the current scenario, it is influencing every nook and corner of the globe. The hosting solutions have turned an inclusive utility service into a medium that diminishes the effect of major power and service outages. Various benefits offered by a reliable service provider offering corporate email hosting services include:

Email Security: Organizations of all shapes and sizes are shifting to the cloud to secure their mailboxes from cybercrime and other online threats. Service vendors are deploying cloud technology to protect their confidential information while ensuring that the messages are free from malware and viruses. Besides it offers other benefits, such as:

• Scanning adware/malware/viruses
• Filtering mailbox spams
• Configuring security settings
• Monitoring mailbox traffic

Threat Filtering: With the rising breach of data and information, industry gurus anticipate that enterprises worldwide would invest in mechanisms that provide multiple layers for filtering the spams. As a result, from start up businesses to large behemoths, applying a comprehensive approach combining advanced as well as automated analytics can continually monitor as well as scrutinize various information threats.

Email Encryption: To secure business communication, it is vital for organizations to authenticate their email messages. This will ensure the privacy of their content while meeting various regulatory requirements like Sarbanes-Oxley, HIPAA, etc.

To conclude, email server hosting in today’s economic scenario has become a game changer. Companies of all shapes and sizes are leveraging this communication medium to effectively interact with their employees, vendors, and other business affiliates. 

No doubt, managers of small enterprises always strive to create a balance between processes that help to grow their businesses and solutions that address their existing business challenges. A bunch of effective resources – computer hardware, software, and communication channel – have helped small businesses maintain equilibrium between growth and risk over the last couple of decades. These days, though, small businesses can witness even instant growth while further slashing risks.

Veteran business owners and managers, along with consultants who have guided innumerable businessmen, are of the view that the fusion of avant-garde technologies with traditional products or services offers an unprecedented host of capabilities to help small businesses initiate, expand, regulate, and protect their ventures. For instance, cheap email hosting offers new insights into improving existing mode of communication and streamlining business operations. Even though technology is seldom an alternative for great ideas and hard work, but email hosting allows small entrepreneurs to emphasize on maintaining ceaseless communication flow for flourishing businesses while mitigating risks.

There has been a dramatic change in how businesses communicate with employees, clients and partners with the introduction of email hosting service. Several studies reveal that top web hosting companies these days have come to the fore with the perspective to help small business owners with email hosting as it offers everything from creating and managing limitless personalized email accounts as well as smooth setup and management to data privacy guaranteed.

The email hosting also referred to as cloud application is attracting a substantial amount of small business technology spending. If reports are to be believed, the percentage of IT spending for other cloud solutions is small when compared to the percentage of small businesses using email hosting. This is an office productivity tool that is reported to stabilize business operations and pave the way for growth. Of late, majority of SMBs across the globe are using this office productivity tool because it is cost-efficient, more powerful, and more comprehensive with regard to functionality. All in all, email hosting provides an easy and cheaper growth path for small businesses, allowing them to expand quickly and economically, irrespective of geographical boundary or other scale limitation. In fact, the arrival of new-generation technologies like email hosting helps small businesses not just to sustain in the web-based market, but to flourish.

Flawless and open communication is a mantra that almost all enterprises without regard to size claim to give due importance, however very few truly do so. Perceiving the significance of cheap email server hosting in business environment, companies prefer to introduce corporate email solutions as their sole communication medium. This email solution has transformed communication process within and outside organizations. It provides enterprises with a quick mode of conveying business correspondence such as purchase orders, quotations and sales transactions, in almost any corner of the globe with the least physical effort possible.

Osterman, a leading firm in one its studies reveals that 46% of email users spend more than two hours each day leafing through their mailbox while as much as 75% of a company’s intellectual property is confined within email and messaging systems. This study is a testimony to the fact that a company can sustain without corporate email, however very few enterprises thrive without it.

Benefits of Corporate Email

Integrated Address Books, Calendars, Task: Companies integrated with corporate email hosting account are licensed to use mailing tools like shared contact lists, calendars and task management to streamline business process and improve productivity.

Mobile Push Mail: On activation of your corporate email account, you can able to communicate using mobile push mail with the support of any Internet-enabled smartphone.

Completely Hosted and Quick Setup: Your email system is completely hosted and it is easy to install and configure in compliance with your requirements.

Compatible to Microsoft Exchange and Zimbra Email Hosting: You are capable of using different email platforms to initiate communication with employees, partners and customers from anytime, anywhere.      

It wouldn’t be wrong to say that corporate email hosting solution makes business communication professional and transparent, enabling businesses to improve performance, strengthen customer relationship and increase revenue. 

Communication in business is like gold. It’s imperative for any firm to keep its communication channels or modes fast and reliable. Business Email hosting is one such service offering desirable benefits

–Secure Webmail Access Any email sent or received from you is encrypted. This makes it impossible to intercept or steal information of your company.

–Large Mailboxes You can store large information. Around 1000 MB of storage facility per mailbox is provided. The space can be increased as per your need.

–Protection against Virus and Spam Before they could enter your network, the offenders or hackers are blocked. Anti-Virus protection and SPAM identification are integrated in the e-mail solution protecting you against data infection.

–You get to choose the domain name This promotes your brand, as your company name could be included in the email name. This acts as a marketing tool for your company drawing customers’ attention and giving your organization a professional look in the business arena.

–Saves Cost You do not have to buy hardware, allocate space to keep email hosting server in your company premises or hire more IT professionals for service maintenance, hence it saves cost.

Therefore, business email is a must for your company to flourish for better and reliable communication.

Email marketing is dead is still a myth. Emails are serving the purpose since the 90s and will continue to do so in the coming future. Email marketing is the primary component of customer acquisition programs for most of the product-based companies. If you are an email marketer, you ought to keep a pulse on most up-to-date email marketing practices. Keeping pace with the latest trends enables you to optimize your email marketing campaigns, grasp the highest returns on email investments and most importantly sleep more soundly every night.

If you are the one who maintains day-to-day details of the company’s email program, you need to stay updated with these email marketing practices to harness in 2020.

Do Not Buy Email Contact Lists

The success of email campaigns depend on open rate, and if you are writing to people whose information has been purchased online rather than gained through interaction, you are bound to see a performance drop. The new GDPR law also requires each European recipient’s consent before reaching out to them. And the purchased email lists do not come with that consent. Avoid unnecessary legal troubles by avoiding the purchase of an email list.

Don’t Use ‘No-Reply’ in Sender’s Email Address

If you are a hardcore email marketer, you may have heard about CAN-SPAN. It is a popular and important guideline for all the email marketers in the US, and most of the companies are complying with it. 

An email message containing “No reply” prevents recipients from responding and could even lead to users marking your mails as spam. CAN-SPAN protects their right to do so at any given point of time. It would help if you had your emails coming from a first name (example: [email protected]). Mails that are automatically generated fail to garner as much attention as those from auto-reply email addresses.

Use No More than 3 Typefaces

Create a clutter-free email to drive more conversions, keeping in mind not to cram the body with more than two or maximum of three typefaces or fonts. I’ll still recommend using a single font throughout the email body. Yes, you can always play with the font size to focus on specific words or phrases.

Optimize your Email Preview Text

One of the biggest mistakes that most of the email marketers do is not optimizing the preview text. Unoptimized mails texts record a lower open rate even if they endorse a powerful subject line.

By default, the preview text of the email pulls in the first few words of your email body and displays next to the subject line before a recipient opens the email. The major problem is that custom email templates often stick to a conditional statement like “not displaying correctly?” or “can’t see images?” along with the top banner, letting it slip right into the preview text when the email is sent.

Include Email Signature

Even if you are sending emails to your contacts on behalf of your company, the email must include the signature of a specific person. Naturally, people are more inclined to reading and listening to emails if they are coming from human beings. Email signatures are the ticket to their attention.

Clean your Mailing List Regularly

You might have some email contacts who might not opt-out from your email campaign, but they never open your emails. Though it’s tempting to reach out to as many people as possible, the last thing you would want is to knock your head on the wall trying to engage customers who give no response. People who have never opened any of your campaigns so far will only make your new campaign look worse since you are not analyzing the campaign quality amongst the most loyal recipients.

Remove recipients from your mailing list who haven’t engaged with your emails from a certain period of time and remove them from the list regularly. This will give you a more accurate email open rate and will keep your email list clean.

Keep the Target Message and CTA Above the Fold

According to a study, if you Call-to-Action (CTA) falls below the fold, 70% of the recipients will not see it. Any CTA must not be repeated more than three times in the email. Also, ensure that you target messages is visible above the fold. 

Personalizing the message can also help you build customers. You can always open up the message greeting your targeted prospect with his/her name. It is a nice way to grab readers attention. 

A/B Test on Different Subject Lines

Emai campaigns with de-escalating CTRs is a mark of incompetency in optimizing contents. This could possibly mean that you are not targeting the right client, or the content of your email is under par. You can always conduct the A/B test to identify what’s wrong. 

For the open rate, you need to work on your subject lines. Experiment withTry out different subject lines and see which of them performs well. To increase the CTR, you need to work on the email content. You need to try different variants of your message. The A/B test or split test gives you information on whether your audience will be interested in a specific variation of an email.

Write Catchy Subject Lines

A good subject line must contain between 30 to 50 characters, including spaces. Mobile devices and email accounts usually cut the subject lines that are beyond this length. The subject line you write must create a sense of urgency in readers mind giving them an indication of what to expect once they open up the email.

Tie your Emails to Landing Pages

Presenting too much information through an email is barely possible. This is why you should tie your emails to landing pages that can present more information to the reader and drive the interest. Your landing page must match the email in terms of copy, headline, and content. 

Ensure that you are using the correct tracking tools to check which emails and landing pages are performing well to keep optimizing your email’s content.

The Bottom Line

Email marketing strategy is one of the most effective strategies to market your product and services to prospective customers and engage them. It is one of the marketing assets that should be used wisely with proper planning and strategy to achieve the desired goals. 

You can avail of email marketing services for your business from an email hosting providers. Go4hosting is also one of the top hosting providers that offer email hosting services to ramp up your business.  

Author Bio: Deepak Sachdeva is a well-renowned Internet Marketer and Digital Consultant at Dilvr. He loves exploring new online marketing techniques and helping businesses build online brands. He likes writing on topics like Digital Marketing and Education.

Significance of online security initiatives in modern business is a bygone conclusion due to the growing incidences of cyber attacks. Modern business environment is characterized by automated processes that need to be seamlessly secured from potential attempts of intrusion and tampering. Although majority of service providers and vendors leverage anti reverse engineering and anti malware techniques for securing their offerings, these initiatives fall short of providing flawless protection to users. 

Communication continues to be one of the most vulnerable business processes and use of email communications is a common aspect of every business. If the use of email communications is on a large scale, then the email server of the organization is perpetually under threat of cyber attacks as it is being used for storing all business critical communications. 

Securing email communications is easier said than done as it involves protecting incoming as well as outgoing mails from the threat of intrusions. While the outgoing mails can be encrypted for seamless security, the incoming mails pose a significant threat since there are chances of receiving incoming mails with spam or virus laden attachments. Then there is an ever increasing threat of denial attacks to add to issues with incoming emails.

However, the good news is that there are effective solutions for guaranteed security of email servers from a wide array of cyber threats. We will have a brief understanding about how these email security solutions are capable of multiple features that allow users to detect and fix vulnerabilities. 

Handling vulnerabilities 

It is found that every single breach in cyber protection can be attributed to some or other vulnerability. One needs to focus all attempts to mitigate as much vulnerability as possible since it is impossible to get rid of all. 

In order to mitigate the total gamut of vulnerabilities, one must follow cyber security best practices while setting up of email server and its subsequent maintenance. This will help prevent the commonest and the most obvious weak points as far as your defenses against security breaches. 

Limiting the volume of data- It is strongly recommended to restrict the total volume of data on email server by avoiding storage of unwanted software, unnecessary files, pictures, or attachments in other forms. You need to make sure that every single port is in use and seamlessly secured by using authorization requirements. 

Keeping the server updated- Every software vendor manages to issue security patches within a span of few days after any vulnerability is discovered in the software. Updating of such patches as and when these are released is an important aspect of security best practices for protection of your email server. 

Robust authentication policy- Setting up of impregnable procedure for authentication backed by intricately designed passwords is essential for ensuring that only those users who are authorized to access the server are granted permissions. Server can also be secured by way of SMTP authentication approach, which will be described later. 

Rest of the security measures will be governed by operating system in use and the type of software configuration. Additionally, you can employ strong encryption procedures for enhanced protection against man-in-the-middle events. Ideally an SSL/TLS encryption method should be adopted for encrypting IMAP, POP3, and SMTP protocols. 

Dealing with spam 

One of the most overwhelming issues that are being encountered by email servers is related with spam emails. There are two different categories of these problems that include incoming and outgoing spam messages. In case of the outgoing emails, the server has to perform as open relay. 

You can implement content filtering as the best defense against spam emails. You can configure these filters by leveraging a proxy application including firewall or can configure the content filtering application right within the server. Firewall is the most reliable way to prevent server access. Alternatively, you can also employ a vast array of DNS based lists including SURBL or DNSBL. Mail relay parameters are also used for prevention of outgoing spam via Open Relay. 

Malware attached to spam mails is considered as the most significant issues of spam mail. These malware programs have potential to disrupt the entire system by infecting email server. There is also a looming danger of compromising customer data. 

All said and done, one can find a multitude of tools that are provided by third party or can be offered by default that secure email servers from the threat of malware and other malicious software programs.

Dealing with performance and stability of server

Email servers are prone to suffer from degradation of performance and stability due to cyber attacks. In case of performance of email server one must not forget the role of load balancers. The most damaging attacks that can severely compromise the performance of your email server is Distributed Denial of Service or DDoS attacks.

The in depth knowledge and information you have about having dedicated and devoted IPs the more you actually want to explore the field of Internet Marketing. In order to have a comprehensive understanding of devoted IPs you should know of the about the sending of emails and genunity of the sender reputation.

The working of an email immensely is based on the repute of the IP by which it is being sent forward. If you are simply forwarding the emails from an IP address which carries a good reputation, there are chances of that your email gets forwarded specifically in the inbox. However, if the person has low scores that huge risk of not receiving the email in the inboxes is present.

Predominantly known email service providers as Mail Chimp and Hub Spot are using a coupled and related and the shared IP addresses for working and sending your emails. When we consider the condition of shared IPs the companies actually use the shared networks. Every email service provider proactively monitors the reputation of the shared IPs used for ensuring that their emails have a high deliverability rate. For instance, the shared IPs used by Hub Spot makes sure that their scores are in the high 90s thereby increasing the acceptance rate.

What is a devoted and a dedicated IP?

A dedicated IP is used specifically for one single user and no sharing is allowed in it. Due to no sharing of IP address, so automatically the work quality and quantity of sending emails across the servers is reduced. If we take an example of one or more users sending data options from the Spam, all the related users having that IP gets predominantly impacted and has a long time effect on the efficiency. However, on opting for the, use of running application related emails get themselves moving. It is a result of actions taken by you while operating.

Actually here the sender options are being used by the companies for appropriate working. All of the services and the supplying customers for proactive monitoring of the name of the sharing IPs which helps in attaining the highest deliverability rate. Incidentally, the shared IPs employed by Hub Spot makes certain that their scores are within the higher reach of all thereby increasing the acceptance rate of the business.

How are you sure that you must have a dedicated IP in place for working?

The Dedicated IPs are appropriate for the companies that sends bulk emails on a regular basis. By taking an example of the dedicated IP which is operating across the companies that deal in sharing of more than thousands of email daily. Moreover, as you are the sole influencer over your own sender reputation, it is important for you to make sure that your email list is completely permission-based and engaged. If the hard bounce rates are higher than average (3% or more) or if your emails have irregular sending volumes, having a shared IP is better for you. You can actually discuss with the service providers for deciding about whether you need a dedicated IP or a shared IP.

What is the main advantage of having a dedicated IP?

The Dedicated IPs are used for the businesses which actually sends the bulk emails on an everyday basis. Maybe, a complex feature which has to be built up by the quite hundred thousand email messages in an exceedingly week. Moreover, as you are the only real concerned person with sharing it across.  It is particularly necessary for the working of dedicated IPs. If pictures that are actually being working on older platform that is more than three percent of regular working capacity. In case if your emails have many reason for a shared vision you can actually access it effectively. You can actually visit the e-mail service suppliers for actually determining whether or not you are linked with the system.

Some of the groups and working directions are working across a lot of amount of the related email conversations that work towards sharing with a different IP address of the host. For dealing along the higher chunks of email contributors which have an engaged subscriber, a devoted IP address which safeguards and has a complete control over the actual carrying of the related emails. The work efficiency of the emails is actually judged by a devoted IP which is not impacted by the working of any other companies or users. The devoted and complete working of the IP of a company is a complete majorly choosing option for checking that the email hosting services  are getting appropriately delivered or are falling in the Spam.

Go4hosting develops a completely custom solution for each client in aiding you for achieving highest targets. Go4hosting with Amazon web service abilities helps in achieving target efficiently.

Higher SEO Advantages:

From having higher control to the effective working of the existing customers we actually want to go for a complete IP hosting so that the time does not gets wasted in usage of ‘emailer.hubspot.com’ on working with the emails. If in case you have a shared IP connection for sending across the emails by usage of the relevant service which helps in dedicated service usage and has a devoted, designated IP address which runs in the system from where it actually originated.