How to Improve Your Web Design Process?
Did you know that your website is a most powerful marketing tool? A powerful web design will get your message through and create a strong impact on the visitors. However, it is a constantly evolving field and keeping up with the latest techniques and trends can be challenging.
Tips to Improve Your Web Design Process
To create more effective and visually appealing websites, it is essential to improve your web design process. To help you accomplish this goal and create better results, we bring you expert tips. Read on to streamline your design process:
Start with a Strategy
Before you begin with your web design improvement process, establish a clear strategy. It should incorporate a clear understanding of your competition, target audience and client’s goal. Begin by mapping out your customer journey, from the moment they visit your website to the moment they became a customer. Consider the pages they will view, contents they will read and what offers will tempt them to become your customer.
Identifying these touch points will help you to design a strategy that aligns with your client’s objectives and meets your audience’s needs. It will deliver you a website that nurtures potential customers through the sales flow.
If you don’t want visitors to exit your website because they struggle with the navigation, try simplifying it as much as possible. Don’t have more than seven items in your menu and try to be as descriptive as possible in the bookmark. Keep the navigation bar fixed. It will allow your visitors to stay longer than 5 seconds on your site.
Improve CTA (Call-to-action)
CTA optimization is the crucial key to improve the website design process. By making your call-to-action appealing and attractive, you can enhance the chances of your next visit becoming a paying customer.
CTAs may vary from activation buttons to contact forms. With the help of contact forms, you can easily collect users’ data such as phone numbers and emails. You can use these data to send newsletters and for callbacks.
Make your CTA visually appealing (you can make it bold) and offer comprehensive instruction that will allow customers to take action with a single click. It will allow users to focus on shopping, searching and ordering instead of wondering how to interact with your website.
Use the Right Image
Photographs will help you represent your brand in a better manner and exactly how you want your targeted audience to perceive it. Experts recommend using original photography for your websites. However, if it’s not an option for you, stock images may prove to be an excellent choice. But, be careful while choosing the stock images.
Many websites use the same image and it falls into cliché. These images will not help your credibility. Users will subconsciously project their negative experience onto these stock photos reducing trust and adding friction to the conversion process. Instead, opt for photos that depict realistic scenes in well-lit environments. People will find these images as legitimate and will bring more realism to your brand. Ensure that images match who you are and what your content explains.
Focus on Mobile-Friendly and Responsive Design
Today, optimizing your website for mobile is crucial. Over the past few years, consumers have started to use their smartphones to browse the web. Thus, mobile-friendly design can do wonders for your website SEO and help you rank better in SERPs. According to Google 61% of visitors are unlikely to return to a mobile site they had trouble navigating and 40% visit a competitor’s site instead.
Stay Updated with Trends and Technologies
Web designing is a constantly evolving field, with new trends and technologies being introduced everyday. To stay relevant and have a competitive edge, it is important to stay up-dated with them. Attend conferences, read industry blogs and publications and participate in online communities to stay updated.
The abovementioned tips might seem simple. However they are powerful enough to determine the success of your web design process.