How to Use Bing Webmaster Tool to Improve Your Site’s SEO?

SEO is often centred around Google. However, you should also not overlook the potential benefits of optimizing your site for Bing. As per research, businesses can boost their search engine topic by 33% by optimizing their website for Bing.

Expert’s Tips to Use Bing Webmaster Tools

Website owners can use Bing Webmaster Tools to improve their search engine optimization (SEO) on Bing. How do you use this powerful tool? Read on to discover the answer.

Signing up for this free service is the first step. Upon successful sign-in, you are required to verify the website’s ownership. It involves uploading an XML file to your site’s root directory or adding a special code to your website’s header.

As soon as the verification process is completed, you’ll be able to access Bing Webmaster Tools’ tools and reports.

2. Use the Site Explorer

One of the most valuable tools Bing Webmaster offers its users is Site Explorer. It provides an overview of your website’s performance in Bing’s search results. Additionally, it provides information about the following:

Which keywords drive traffic to your site,
Which pages are being indexed,
How many backlinks your site has?

You can also use Site Explorer to submit new pages for indexing.

3. Analyze the Search Performance Report

The Search Performance report resembles Google Search Console’s Search Analytics report. It offers insight into:

Which keywords and phrases drive traffic to your site
How many clicks and impressions each keyword generates, as well
Your site ranks in Bing’s search results.

This information can be used to optimize content for specific keywords and improve the site’s SEO.

4. Work with Keyword Research Tool

The Keyword Research tools will help you identify new keywords to target. Enter a keyword or phrase linked to your site’s topic, and Bing Webmaster Tools will suggest related keywords. It will also present you with data on how frequently these keywords are searched and how competitive they are. This information helps you identify high-potential keywords and optimize existing content for related keywords.

5. Use the SEO Analyzer

SEO Analyzer scans the website for common SEO issues and offers recommendations for improvement. It checks for missing meta descriptions, broken links, and other problems negatively impacting your site’s SEO. This tool also provides a detailed report on your site’s overall SEO health and makes suggestions for improvement.

6. Utilize the Backlink Reports

Backlinks are crucial in SEO. Bing Webmaster Tools offers a report to help you keep track of your site’s backlink profile. You can examine which sites link to your website and what anchor text they use. This information can help you identify opportunities to build new backlinks and improve your site’s overall authority.

7. Optimize Your Site for Mobile

In SEO, mobile optimization has become increasingly important. Bing Webmaster Tools will assist you in optimizing your site for mobile. You can view how your website appears on smartphones and analyze the issues impacting the user experience. Addressing these issues will help to improve your website’s ranking in Bing.

8. Work With URL Inspection Tool

The URL Inspection Tool allows you to check the status of specific pages on your website. You can view if Bing has indexed the page and whether there are any crawl issues, errors, or warnings impacting your page’s performance.

URL Inspection Tools are handy if you are experiencing any issues with your website’s specific page. You can quickly detect and address the problem.

9. Monitor Your Site’s Security

The security of a website is crucial to SEO. Bing Webmaster Tools can scan your site for phishing scams and malware. Additionally, you can check if another security issue affects your site’s performance. Addressing these problems can improve your site’s security and search ranking on Bing.