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Procedure for guarding your SEO related Rankings When Transferring Content to a New Domain

Posted on by Manoj Yadav

It generally becomes quite scary for migrating a well-built, long-standing WordPress site. But it becomes even more stressful if the website owner tries to change their domain name for reasons that cannot be overcome. They may have invested their time and endeavors for garnering their site’s ‘SEO’ based ranking and are faced with throwing everything away when they have to migrate to their latest domain name!

The good news is that there is hardly any requirement for website owners to worry to any great extent. Google is well aware that various people might require migrating their domain names at some point in time, and hence they have made it fairly easy for managing their SEO Hosting based ranking while shifting domains. To be sure, website owners can follow the appropriate steps, and this is what this particular guide is going to explore.

Why there is any need for Changing Domain Names, Anyway?

Whenever feasible, it’s positively better to stay with your existing domain name. However, there may be some eventualities within which a switch is pretty useful (or downright necessary):

1. Customers are provided with access to a domain name which is undoubtedly more suitable as compared to the present one. Typically, this happens as a result of the previous owner letting their registration lapse.

2. Customers domain name gets punished by internet watchdog organizations. Optimistically this should never happen but if in case it does happen, switching domain names is a method to get into the game again.

3. Customers rebrand domain by choice. Typically corporations or people might rebrand for a wide range of reasons. Switching domains is an important part of a rebranding.

With so many reasons for switching domain names, let’s probe the particular methods of migrating customers’ content on to a new domain while simultaneously conserving SEO rankings.

Three Necessary Notes Before Starting

Initially, measure all the concerning factors for avoiding a significant loss in SEO ranking. Customers’ websites can probably expect a short term dip during the procedure of migration. If we follow the migration properly, however, customers might reduce this loss and come out again at the original SEO positions, or even higher than before!

Secondly, we will presume that users have a full backup of their website. If not, plan a clear backup just in case even one thing goes wrong with the process of migration. If users are undecided on the way to do this, we are always there to help.

Third, users might still be compelled to maintain possession of their recent domain name, albeit without utilizing it for their new website. Redirecting is mandatory to make sure that redirected users add to the new domain traffic during this migration.

Step 1: Copy Your Existing Web Site and Every Bit of Content to Your New Domain

Before the customers begin redirecting, they are advised to form a perfect copy of their web site at their new domain. They will utilize the various plugins for easily duplicating their existing WordPress (or any other CMS with plugins for migration) web site.

While customers can perform the migration process manually, we positively advocate automated apparatus. Here’s the reason.

Automatic migration tools help in updating existing URLs to the new domain. If users migrate manually, they can update the ‘uniform resource locator’ (URL) within the WordPress dashboard, however that won’t update all of the inner links they have utilized in various posts or pages. Automated tools will mechanically update all of those particular internal links, and that makes the process simpler.

Once the web site is ready at the new domain with all of the correct inner links, users ought to flick through it and make certain everything is functioning appropriately, and ensure the concerned links work and no broken links or images exist.

In the upcoming step, users may forward all the traffic from the past website to their new site. Should go without saying: the new web site must be 100 percent able to manage this live traffic.

Step 2: 301 Redirect the Previous Website to Your New Website

Users should use ‘301 redirect’ from the previous website to the new site such that every human and search engine robot is going to notice the proper (new) page.

Why ‘301 redirect’? As a result of a ‘301 redirect’, the system informs browsers and various search engines that the page has migrated permanently. This is mandatory so that ‘Google’ and various search engines pass on traffic to the new pages.

Users ought to pay attention to the ‘.htaccess file’. For doing that, use an FTP program to access the WordPress site’s server.  The ‘.htaccess file’ will be in the ‘root folder’ of the concerned site.  There are similar ones that incorporate necessary documents like wp-config and wp-admin. Download these important files and keep a duplicate. Keep the first copies undisturbed. This can be another backup just in case something goes faulty with the redirects.

If users are preparing for changing the concerned ‘URL’ structure, they will be manually redirecting each individual link on their site. This is time-taking but it happens to be mandatory.

After the user has saved and then uploaded the latest version of the particular .htaccess file, the traffic to the concerned previous site must be redirected towards the corresponding URLs across the latest site. Users must perform manual testing for making sure such redirects are operating suitably.

Once their manual tests are successful, they must utilize the ‘Fetch’ as ‘Google tool’ under the ‘Google Search Console’ for ensuring Google is suitably redirected to the new site.

Step 3: Instruct Google to Modify the Name

Now that all traffic is going to their new domain name, users must inform Google regarding the amendment. Whereas Google can ultimately understand the amendment over time, completing the official form makes the transition simpler and ensures that customers don’t lose out on their hard-earned SEO rankings.

If customers have not validated their previous domain within the ‘Google Search Console’, they ought to do this pronto!

Once the previous web site is verified, they furthermore ought to verify their new web site by repeating the method. It’s mandatory that each site is accurately registered within the ‘Google Search Console’.

Once each site is verified, they will be able to fill out the amendment of address by pressing on the gear icon at the right of the dashboard for the previous domain name and following the procedure laid out therein.

Step 4: Submit a Brand New Sitemap

After informing Google regarding the amendment of address, it’s additionally a decent plan to submit a sitemap for the new domain name. For doing that, users must produce an XML website map for their new site. Then, they submit that sitemap to the ‘Google Search Console’ in a few simple clicks.

Step 5: Monitor the Google Search Console for Any Problems

Because users have created some significant changes in their website, it’s a decent plan to have an eye fixed on the ‘Google Search Console’ for any type of classification problems Google might run into. Verify reports such as index count, crawl errors, and search queries to be positive that the new website is obtaining indexes and being crawled properly. Users must be on the lookout for any error messages from Google within the ‘Search Console’.

Step 6: Update Incoming Links as Active

Now is the time to update old links to their new names. Of course, the 301 redirect can still send people that utilize their previously saved domain. However, it’s invariably better user experience when users travel straight to the new domain.

Users must conjointly ensure that each social network or profile page they have got have been updated to reflect the move to the new domain.

Step 7: Apprise Your Users Concerning the Migration

This may not have an instantaneous impact on the SEO ranking, however it’s necessary in the long run for readers to grasp the domain switch. This removes confusion and makes sure they link to the right computer address for the future.

There are 2 ways to do this:

1. Write a post on the new web site discussing the modification.

2. Produce a custom 404 error page for the new web site to catch people that might have clicked on any improperly redirected link.

Step 8: Monitor, and Incorporate Feedback

We have carried out everything doable to reduce the impact of a site modification on SEO ranking. All users expect Google to completely index their new website and shift it up within the rankings. But, users will probably see a short lived drop in SEO rankings. No worries, this is usually a matter of time and gives the opportunity to rethink SEO plans.

Wrapping Up

Optimistically, migration to a new domain is beneficial! Shifting everything to a new domain is arduous, and our objective is to assist in employing that method in as ‘pain free’ and ‘anxiety free’ manners as they can be. We look forward to assisting you in migrating to a new domain: don’t hesitate to talk to us!

Nigerian .NG Domain – How to Make the Right Choice?

Posted on by Manoj Yadav

If you have a business that wants to meet the needs of people in Nigeria, you should have an. NG domain of Nigeria. It is very important to choose the right. NG domain so that it ultimately helps in search engine optimization and other internet marketing efforts. In this article, an overall guidelines will be given so that you can choose the right domain name having .NG extension. While following these guidelines you should keep in mind that these are just suggestions that can help you in reaching your goals. However, don’t consider them as rules. Remember that you have to follow these suggestions and guidelines by applying your own brain as per applicability in accordance with the practicality.

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Here are some of the basic guidelines you may follow while choosing a .NG Nigerian domain name –


Tips #1 Domain Names Should Be Essentially Simple And Short

When you choose a domain name by keeping in mind the target audience in Nigeria, you must be very careful. This is because it is similar to choosing your business’s brand name. When choosing a brand name we always keep in mind that it should be simple and easy to remember. Essentially the name must be catchy. You must keep in mind that the site name must be easy to pronounce, especially over radio or phone so that the listeners or audience can understand the name clearly.

The .ng domains are not very popular until now. Though Nigeria has a huge population, the popularity of domain registration in the country is not huge. That’s why the user or business entity who is going to register the domain name will get enough option to choose the right name to best reflect the business.

That’s why always try to choose a simple English word, which best describes your business purpose. Unnecessary complications should be avoided. That’s why you should not go for compound words/adjectives. In fact, the chosen domain name must be simple enough so that your target audience can remember your business’s website name easily.

Tips #2 If possible, Don’t use the word “Nigeria” in the Domain Name

When you go for .NG domain name for your website it means your aim is to get identified among the leading websites in Nigeria. When the extension of your website domain is either .com.ng or .org.ng, the search engine bots as well as users will understand that the site is meant mainly for the people of Nigeria. Whether you have a non-profit organization or a business entity in Nigeria, you can go for a .NG domain having a simple name. As.NG itself shows that it belongs to Nigeria, it is meaningless to add the word “Nigeria” in the domain name. It will only enhance the complication in the domain name. That’s why it is very important to do away with the unnecessary complications from the domain name registration. While making the choice always try to choose a short name rather than a longer one. Shorter and uncomplicated URLs are always preferred by the users as well as the leading search engines (including Google.com).

Tips #3 If you are using Hyphens in between the domain names, you must avoid them completely

Just like any popular registry, .NG domain name registry allows users to use domains having hyphen in their names. However, the best practice guideline says that it is most effective to not use the hyphens in the domain name. Use of hyphens in domains complicates things. They are therefore best to be avoided completely. While choosing an .NG domain name you should keep in mind to keep it simple and easy to understand. You must also check that the domain name doesn’t contain any number. It becomes difficult to understand if there is any number in the name. Therefore, it is better to avoid numbers.

.NG Domain Name Types and Purposes

.NG domains are basically of two types – Open Ones and Closed Ones. If you have a clear idea about both of them along with sub-types, you will be able to understand them more clearly.

  • Open .NG Domains

Most common examples of open .NG domains include .NG, .COM.NG, .ORG.NG, .NAME.NG, .MOBI.NG, AND .I.NG. Most of them all is the .NG domain. They can be used for any type of Nigerian audience and are among the more pricier ones available. .NG domains are the second most popular domains, just after the .com.ng ones.

The .ORG.NG domains are meant for the non-profit organizations. .NAME.NG domains are for personal or individual purposes. These are more affordable in nature. If the websites are created targeting the mobile devices then .MOBI.NG should be the preferred ones. Another types of domain that is very popular is the I.NG, which is used not for targeting audience in Nigeria but to take advantage of the “i.ng” factor. One such example is “fish.i.ng”.

  • Closed .NG Domains

The closed TLDs come with more weightage. They need official documentations for getting approved.Most popular closed .NG domains are .GOV.NG, .EDU.NG, .SCH.NG, .NET.NG, AND .MIL.NG.

As evident from the TLD, .GOV.NG are meant for government ministries or departments in Nigeria. Federal governmental entities along with state and local governments in Nigeria can apply for these extensions. While .edu.ng are meant for education (especially college and university education), the .sch.ng are meant for primary and secondary schools of Nigeria. The Telecommunications Service Providers in Nigeria can opt for .NET.NG domains. The Nigerian Armed Forces and services can only use the .MIL.NG domains.

While going for .ng domain name registry, you should keep certain things in mind.

  1. There shouldn’t be any curse word in the name
     
  2. The word chosen must not hurt the sentiments of Nigerian culture or any religion followed in the country.
     

If such prohibited words are there in the .ng domain then you will not be allowed to have such a domain. Therefore, keep this aspect in mind while going for such a move.

When choosing an .NG domain name it must be kept in mind that they are brandable enough. Ultimately, it is the branding of your site that keeps your business afloat. These are the points that you should keep in mind while choosing an .NG domain name.

Disaster Recovery Strategy Imperative for Businesses

Posted on by Manoj Yadav

“Survival of the fittest”, an oft quoted maxim of Charles Darwin rightly describes the current world of technology. Any organization that manages to adapt quickly to technology changes will be able to sustain and establish its unique identity and others will remain in the horde.

Did You Know

Disasters are unpredictable and their impact can vary in magnitude. Factors that entail disasters to occur are either mechanical like software/hardware malfunctioning or natural disasters like hurricanes, earthquakes, and floods. To impede such distressing circumstances, it is important that every business subsystem and operation within an organization should be hemmed in by an astute disaster recovery plan. Do you know how acutely a disaster can impact? Effects of disasters can be umpteen ranging from small service interruption to complete shutdown of systems for days or months, and can even cause fatal damage. Depending on the extent of the loss, DR can be achieved by restoring systems within a site or at a secondary site using alternate equipment.

Disaster Recovery (DR): Gives Your Business a Protection

DR is a wide concept that includes recovery of facilities, data and other resources that gets affected due to a natural disaster or security event. A holistic Disaster Recovery plan and strategy provides an organization with required system, application and mitigates data loss within an agreed upon recovery time. Furthermore to fightback disasters an absolute backup and restore strategy is the foundation to any data protection service. Extensive manual inputs needs to be incorporated in order to bring an affected IT ecosphere in an operational state. Infrastructure utilized to aid this recovery objective includes:

Disaster Recovery Infrastructure

In addition to this, best formulated recovery strategies also incorporate extremely automated failover to chosen DR hot sites. Through the support of right technology complemented with business intelligence tools, recovery can be achieved in the fastest mode.

Recent Floods in Chennai Owing to waterlogging has mounted pressure on government to quickly set up its long-pending Disaster Recovery Centre in Madurai.  

— The Hindu

Why Disaster Recovery?

Above discussion was enough to support this question. However, let me step out a little bit. In this competitive scenario there is no longer forbearance for downtime owing to financial and credibility implications. This in turn, agitates the business’s bottom line while impacting regulatory compliance – and, who wants to be a victim of such failures? Of all these reasons, businesses spend time and resources to plan and prepare, to train their employees, and to document and update disaster recovery processes.

Why Disaster Recovery

Let’s move to the planning stage. Here, you will get to know about the inevitable phases involved in well-formulated DR plans:

Cheap Disaster Recovery Plan
Disaster Recovery Planning Stage

Have a look over best practices that can help you make best out of your DR investment:

Keeping business operations functional, while maintaining operational integrity and matching up the performance footsteps – most of the businesses, today are following the emerging practices in tandem to their DR strategy.

  • Assigning the responsibilities to recovery specialists to create plan and establish a smooth connection between business and IT.
     
  • Proficiently segmenting the applications and create service level agreements for every critical application with the line of business.
     
  • Determining the aftermaths of a particular disaster on each tier and application.
     
  • Creating a comprehensive service portfolio that explicitly determines set SLAs from which clients can choose.
     
  • Ascertaining data center architecture resiliency with respect to power, cooling, and telecommunication networks.
     
  • Conducting periodic testing of the plans and perform patching analysis.
     
  • Deploying data center management tools that  helps in combatting security challenges while slashing operating costs.
     
  • Considering the role of leading technology like cloud.

The Bottom Line: Disaster recovery services are available on-demand that can be expeditiously deployed to cutback unwarranted perils, allowing you to build recurring revenue streams without encountering any hassle, time and cost of building your own DR infrastructure – all at the pay per use mode.

SEO Tips To Keep In Mind While Switching Servers

Posted on by Manoj Yadav

Any time users introduce a major amendment associated with their website, whether it be in their content or the underlying design, they ought to check if their changes have followed the most suitable SEO practices they might already have put in place.

In this post, we lay out many takeaways concerning the switching of servers, how new systems will impact SEO and the way to confirm whether the server switch is sleekly aligned with SEO.

The More Users Modify, The More They Ought To Verify 

If the concerned server hardware is updated, while the server computer code and configuration remains identical to previous settings, there’s probably no SEO-specific problem which will arise (though it’d pay off to examine if added hardware can contribute to improving SEO).

But if users want to modify server settings, there exist relevant SEO checkpoints. Users will even need to carry out creating extra configuration modifications till everything else related to SEO is verified. If users have switched server code before verifying SEO, they will seriously need to think about the points covered in this article.

Don’t Leave Valuable Data And Links Behind

This step of ensuring all things get shifted properly to new server procedures and databases feels like a no brainer, however, once users are faced with repetitive tasks of copying files from one server to the new one, they must check that it copies all data because it becomes easy to slip up and miss some crucial parts. This comprises resources like pictures, downloads, or configuration files – each of which is essential.

  • Be positive that all the hidden files have been reproduced where they need to be.
  • If users have got HTTPS, don’t forget to re-maneuver the HTTPS certificate once the concerned server is updated or switched..

Redirects & Rewrites

Messing up redirects is perhaps the foremost major drawback for SEO while changing things within the server. This drawback is prone to occur once movement of website addresses to different server software is done, mainly for reasons like:

  • The syntax on rewrite rules are different in the new server.
  • Default rules vary between the old and new server.

Understanding Web Site Speed & SEO

While switching servers, there may be some recursive signals regarding website speed. But having a quicker server is smart for users’ website and SEO metrics, and as a result, it’s vital for the user. Slow servers, timeouts, and refused connections are undoubtedly unhealthy for the user and also unhealthy for SEO. Don’t fret about server speed’s influence on SEO only if the server speed performance is a priority concern for your particular business.

Crawl and Review the New Website & Server

Check if HTTPS standing codes or any of the rest of your data has been modified. It’s easier to maintain SEO if the Google spiders crawl the location before and after the switch so that they replace nothing important in your SEO Hosting info for the new server.

Other Hosting Concerns

  • The location of the new server can assist the users in ranking slightly higher within the search results of nearby users; significantly, users within the same country.
  • Avoid unsafe internet neighborhoods. Major web crawlers do not wish to send their users to certain types of networks that are marked down for spam and malware.

Synopsis

Though it’s mostly a sporadic concern, server changes could impact SEO significantly. Below are the four commonest SEO tips about server switching:

•        The more amount of data and system modified, the more they must be checked for impact on SEO.

•        Check the custom settings, including apparently simple ones like redirects and 404 responses.

•        Crawl and review the website before and after carrying out the changes in the outmoded server.

•        Ensure that you don’t mistakenly block search engines like Google from accessing your website on the new server.

When Should You Move to VPS or Dedicated Server?

Posted on by Manoj Yadav

There is no definite answer as to when you should switch to a VPS server or a dedicated server. But the easiest way to identify this need is when you find that your website has started making money and should expand. Most webmasters typically start off with shared hosting plans whereby they can enjoy resources like bandwidth and storage space with cohabitants on the same server. These shared plans are affordable and ideally suited for start-ups which do not have the financial power to buy dedicated servers or choose VPS plans. However, with time, as the traffic to the site grows, you find that you need additional resources to cope with these traffic spikes. It is at this juncture that shared hosting plans appear inadequate for your business needs and you begin to search for more viable options like dedicated or VPS hosting.
 

When should you move onto VPS hosting?

Before making a switch to either dedicated server hosting or VPS hosting, it is important to understand what these plans will offer you and decide whether these are indeed beneficial for your business or not. For instance, when a blog post for some reason goes viral, it may not be possible to sustain the traffic to the blog spot without upgrading the resources; else, the users may never return following a poor on-site experience. With shared hosting, you get access to only limited resources which may not be enough to handle large volumes of traffic. In VPS hosting, the server is divided into multiple virtual servers and each can be independently booted and configured. This helps start-ups enjoy features of dedicated server hosting without the hassle of monitoring and maintaining these servers on their own. So, VPS plans are ideal for businesses which are keen to expand but are not yet ready to take on the responsibility of dedicated servers.

When should you opt for dedicated server hosting?
 

When you own a large business or an e-commerce website, it makes sense to opt for a dedicated server because this option allows you to fully customize the server to suit your business needs. You can enjoy unlimited resources like disk space and bandwidth without worrying that these may be used up by other co-users. Dedicated hosting can be unmanaged, fully managed cloud or semi-managed (where you need to recruit experienced and qualified IT personnel to troubleshoot technical issues). When you do not have enough IT expertise, it is better to choose managed hosting where the client has its own dedicated server for its exclusive use but the hosting provider handles all server-related modifications.

This shows that both dedicated server hosting and VPS hosting are excellent options for businesses in search of reliable hosting plans for their websites. However, the right time to opt for either depends primarily on your budget and business requirements. If you find that your business is making enough money to afford dedicated or VPS hosting packages, it may be a good idea to make the transition to handle greater volumes of traffic. Most importantly, both these options will offer you greater reliability, higher uptime and better security. The last advantage is especially crucial, because in shared hosting, your site become very vulnerable to malware and hacking since you share the server space with other sites.

Top 5 Differences Between a Cloud Server Hosting and a Dedicated Cloud Server Hosting

Posted on by MOHD MOIZ

Organizations today have multiple hosting solutions to choose from. With the growth of technology that has been a rapid rise in the types of hosting solutions available in the market. Therefore, hosting your data is no more a complex issue. Companies can easily select their preferred hosting options offered by web hosting providers. If you are a start-up organization then you can either choose between a dedicated server or a cloud server.

This blog discusses the top 5 differences between a dedicated cloud hosting and a cloud server hosting . With a cloud server, users are not required to buy and maintain hardware and all your technical issues are solved by your efficient hosting provider with ease. A dedicated cloud server allows you to buy and hire servers, software and other various resources you need.

Let’s throw some light on which is the right hosting server for your business and you can consider this blog as a beginner guide to understand the basic differences between a cloud server and a dedicated server:

Top 5 Differences Between a Cloud Server and a Dedicated Cloud Server Hosting

The Availability:

The hosting solution you select depends a lot on the availability. For example, a cloud server will never let you down and assures 100% guaranteed uptime as well. If there is an issue there are multiple nodes and one of these will take over your traffic load without any hassle. The maximum network uptime for your website is surely the best option for your business and for the running applications.

It is a fact that if you consider a dedicated cloud hosting, there will be downtime issues and sometimes hardware failure. In these scenarios, you need to wait for the technical support team and avail the support.

Resource Scalability:  

Cloud servers provide you with the option to increase and delete the allotted resources for your web hosting. There are resources like RAM and storage space along with computing cores which can be easily expanded and decreased easily. All these play a vital role in your website performance and make sure that your business runs smooth.   

With dedicated cloud servers, you need to face several rigid stipulations and you may face hefty problems because of resource scaling and more.

Data Security and Safety Measures:  

It is known to all that cloud servers hosting provide you with the utmost safety and security measures for your data. You can easily trust your hosting provider for the quality services and other IT support you are seeking. With cloud servers, you can expect dedicated round the clock server monitoring and comprehensive IT support and security. Companies can also avail firewall safety and beyond.   

Dedicated cloud hosting never provides you with complete data security and companies themselves need to take the initiative regarding all safety measures of your business data and other confidential business information.

Hosting Cost:

When you opt for hosting, you need to check your pocket and then go ahead with the plan you want. Cheap Cloud servers are cost-effective because it offers you pay as you get the option. There is a billing meter that keeps on rolling when you are using any resource. The bandwidth, storage space and My SQL storage are bit expensive with but you will definitely find it affordable when you will compare the same with a dedicated server.       

Control on Your Server:  

The cloud doesn’t provide the utmost control over your server, and the web hosting provider offers very limited resources.

In contrast, dedicated cloud hosting grants full control over your server. Consequently, companies can effortlessly integrate their preferred applications and software programs.

So these were the top 5 Differences between the cloud server and dedicated cloud server hosting. Choose wisely and do an analysis of what best fits your site.

Ten On-page SEO Techniques for 2016 for Assured First Page Rank

Posted on by Manoj Yadav

Keyword targeting is an effective on page SEO optimization technique for driving more traffic to your blog posts. Keyword targeting facilitates search engines to determine specific keywords for which your blog should be ranked for.

Important factors that drive SEO

Search engine optimization of blogs or websites is influenced by two essential techniques including On-page optimization and off-page optimization. We will be digging deeper into multiple aspects of on-page optimization and try to get acquainted with some of the most effective techniques for on-page optimization.

There are multiple facets of on-page SEO such as content quality, appropriateness of heading, and keyword usage, just to name a few. There is a stark difference between on-site SEO and on-page SEO. These should never be confused with each other.

Ranking is determined by Google by looking into a plethora of attributes of your blog post or website. In addition to use of targeted keywords, Google also attaches great significance to variety of off-page factors such as domain authority, back links, and social media votes just to name a few.

Search engine factors are rated in terms of the extent of importance attached to each one of them by Google for assigning search engine ranking positions (SERPs). The rating for each factor keeps on changing every year and according to the latest report for the most important search engine factors for the year 2016. Interestingly, these search metrics keep on changing in terms of their relevance for search engine ranking.

Relevance of on-page SEO

According to the recent list of important factors for on-page SEO techniques are relevance of keywords, internal links, keywords in body and so forth. Inclusion of rich content such as adding videos can also remarkably boost rankings on Google.

In addition to some of the tricks of on-page optimization for improved ranking, you are advised to incorporate some of the not so technical tips as discussed below

You need to focus on enhancing visitor’s experience while he or she has landed on your page. If your visitors find the blog post interesting enough, then they are most likely to dwell longer. This will also prevent them from hitting the back button as soon as landing on the page which is not a good sign for improved ranking.

In order to impart attractiveness to your blog, you should include befit oriented subheadings in your content. Longer content certainly improves dwelling time of visitors if the overall content is able to sustain users’ interest. Bucket brigade can be a great resource for keeping your readers glued to content.

Techniques for on-page optimization for superior ranking

  1. Incorporate key words in blog post title- Among all on page SEO factors, title of your blog post plays vital role in determining how well you blog post performs on the search engine platform. Make sure that your title does not exceed the limit of 65 characters including the spaces. Inclusion of targeted keywords in title is a trusted and time tested strategy that guarantees ‘well begun is half done’.  It should be noted that there is no sense in repeating the same key phrase or keyword.
     
  2. Intuitive permalink structure- Your blog post’s URL is also search engine optimized by making use of targeted keywords in the very beginning of the URL. It would be better if you resist temptation of including brackets, symbols, commas, and other special characters in the URL of your blog post. Similarly, the URL should have nice permalinks. Your permalink should not include random strings and if you need to make use of two strings, then these need to be separated with a dash.
     
  3. Proper use of heading tags- It is a common practice and the correct one too, to use h1 tag for title and that should be used only once or every blog post. This should not be repeated anywhere else throughout the blog post. Highlighting the sub-headings or any valid points can be done by using h2, h3, or h4 tags. Repetition of these tags is looked upon as a negative SEO practice.
     
  4. Suggested key-word density- Always maintain keyword density not less than 1.5 per cent and use the main keyword once in the title, once in the first paragraph, once in the last paragraph and elsewhere in the body.
     
  5. Meta-tags and descriptions- For every blog post of yours, you should include perfectly relevant meta-tags and, meta-descriptions that ought to contain keywords. The prescribed character limit of 160 should not be exceeded while creating meta-tags. Since these will be appearing as search results, you should make these crisp and informative. Ideally meta-descriptions should offer a brief summary of your blog post. User friendly meta-tags as well as meta-descriptions go a long way to improve ‘Click through Rate’ (CTR) in leading search engines.
     
  6. Better SEO with image optimization- With recent advances in image search functionalities of major search engines, you need to focus on this important aspect of on page SEO. It would be great idea to make sure that title of image consists of the keyword to ensure better results for image search. Needless to add, images will impart a compelling look to your articles. Larger images can impact loading speeds and should be avoided. Page loading speed as an important Google ranking factor should not be overlooked.
     
  7. Standardize word count of your posts- It has been observed that blog posts with less number of keywords do not perform well for higher page ranking. Therefore, your blog posts should not be less than 700 words. It is preferable to post longer and well researched articles that are able to target domain specific and competitive key words. There is no ideal word count limitation for blog posts. It is better to have longer articles that are rich in content and presented with a crisp and compelling tone. The article you are reading now is well above 1000 words.
     
  8. Linking out to your posts– It is recommended to add links that take readers to other relevant blog posts posted by you to generate additional traffic to your blog posts. Avoid focusing on two identical blog posts with help of a single keyword ad this may perplex the search engine. Ensure richness of anchor text in terms of keywords for enhanced search results of your blog posts.
     
  9. Links to external websites- You can enhance user experience by adding external links to your post that support your viewpoints. Needless to mention, select only trustworthy sites to maintain credibility of your blog post. A no-follow tag can also help prevent passing SERPs and page ranks to suspicious neighbors.
     
  10. Compelling content- There is no doubt about the fact that content will always continue to rank high in terms of Google SEO factors. However one must make sure quality of the content and make it as engaging as possible. Compelling content is sure to make your readers dwell longer on your page. An average type of content can have a negative effect due to higher bounce rates leading to suppression of page ranks.

We sincerely hope that these vital parameters of on page rankings will help you achieve desired results. It should be remembered that Google keeps on altering the algorithms several times to make it perplexing for SEO experts and all concerned individuals to chalk out a well defined SEO strategy. On our part we can at least make sure that we are following most of the important on-page as well as off-page SEO factors safely and effectively.

How to Find a Quality Dedicated Server

Posted on by Manoj Yadav

The dedicated server is essentially a server which is leased out by a company for its exclusive use. Dedicated server is typically the choice of larger businesses, especially e-commerce websites which need unlimited resources like bandwidth and disk space. It is beneficial for large businesses because the client is free to customize the hardware and software to satisfy his business needs. Data access is also quick in dedicated server hosting and it can easily accommodate and managed high volumes of traffic. Besides, a dedicated hosting service will usually guarantee great customer service and a high uptime so that your site is up and running all the time.

Advantages that you can enjoy in dedicated server hosting:

  • The dedicated server will let you create unlimited domains on a single server. For companies which have chains of outlets or contain multiple departments and divisions, this feature is very useful. It is both cost-effective and convenient because every retail outlet does not need to host space on different servers anymore. Moreover, when all the sites are situated on the same server, the point of sale software is uniform and easily customizable. This helps businesses simplify administration and support.
     
  • In terms of reliability and stability, dedicated hosting plans ensure that there is a 99.9% uptime which means that the site will not face downtime. In case of any technical problem, it is immediately resolved by the tech support teams so that the site never malfunctions, leading to losses in business. The client has complete control over the scripts which will run; the kinds of online activities that will take place etc. In contrast, in shared hosting environments, you are always worried that resources like disk space or bandwidth will be used up by cohabitants.
     
  • Having an entire server to oneself ensures that you get unlimited storage space for your valuable documents and web pages. Dedicated hosting services guarantee better security compared to shared hosting plans where chances of breaches and attacks by malware are common.

When choosing  dedicated server hosting, you should ensure that you know exactly what the hosting provider will offer you before you sign up with them. This will help to prevent any kind of unpleasantness in the future in case you are charged additionally for some service which is apparently not included in your contract with the host. Before you choose a host, it is necessary to find out how effective its technical support staff is; whether technical problems get immediate response from the staff. The ease of data management is another useful criterion when choosing a dedicated web hosting provider. This means that ideally the host should offer a platform for the user which is easy to understand and wherein the user can make small changes without needing the help of the host. The host should also provide you with unlimited bandwidth and great loading speed. The rate of transfer of data should be enough to handle large volumes of traffic during peak seasons. When web pages take a lot of time to load, it signals insufficient bandwidth; it is important to choose web hosts which can offer good bandwidth to promote sales.

Finally, you should also consider the costs when choosing a dedicated server hosting provider. You must look beyond the monthly charges and carefully understand what is included in the dedicated hosting plans. A dedicated server is unarguably far more advantageous compared to a shared server but may prove to be costlier.

Avoiding Fraudsters from Breaking into Your Server

Posted on by Manoj Yadav

You received an email sourced from somewhere outside the organization. The email had a very compelling you cannot help yourself opening. The attachment is a pdf format but later turns out to be an executable .exe. And that was it that was the last time you had access to the data on your server.

Such types of activities have seen a massive growth. The idea behind hacking a server instead of a single machine is that the server is connected to a number of users on the network. A single break in can therefore give control of multiple VMs. Thus, there are better chances of pulling off some profit from the scam. Server management services these days increasingly focus on safeguarding the network against such small threats.

Ways in which hackers break in the system

A spammer cannot enter your system until you let him to. The only way you could be made to do so is by luring you into installing malicious software on your computer. The application, once installed, runs a number of scripts that can override firewall and Windows defender.

Some scammers are so creative you would not know that somebody has sneaked into your server. However, most scammers still run same old-school techniques. Nonetheless, people still for it.

No matter how technically sound and professional the hacker is, all scamming will begin with someone seeking permission to access your computer. So, it should now ring a bell every time someone claims he is from support and mentions terms like team viewer, anydesk, remote connection.

As a measure to prevent scams, team viewer pops up a precautionary warning when connecting to IPs in several countries (including India).

However, the not-so-smart scammers found a way around the warning, but in a more complex pattern. They now overrun the warning by first connecting through an alternate connection and only then proceed towards connecting team viewer.

Email Hacking

Unless sure, never move spams to your inbox as these might contain links or applications directly that can jeopardize privacy and leave you bankrupt. Email protection is one of the prime things taken care of during server management services, though there is no assurance that a managed server will never face an attack.

Email services like Gmail, yahoo are already protected enough and there are little chances that your server will get broken into with just an email – though it is not impossible. One should always refrain from clicking links from emails that are not in the contact list.

If you are running email services from the same server that hosts your website there is even greater risk that an email threat can also bring down the website. It is essential to deploy firewall vital for the smooth running of business operations. Such essential security is generally taken care of by almost all providers operating Server management services.

Fraudulent activity via call

As opposed to money-duping frauds, which sees result quickly, hacking server is rather a painstaking and time-consuming process. It could take months of planning and monitoring to pull off an attack on a server. The chances are no more than 20 to 80. The scammers only need to get things correct once.

Websites cannot be directly scammed through calls as the data packet transferred are not enough advanced to implant threatening applications.

Phone calls cannot directly influence security of the server except when the scammer sounds so compelling that the user itself gives away the credentials. Some scammers are so hard-grown pro they can coerce their victims into divulging information that is not to be disclosed normally.

How server management services can help?

Server management services man the server and associated tasks are handled by the provider from where the hosting service has been purchased. Managed services unlock provider’s expertise and brings it at your disposal. Contradictory to the belief that whether the service is managed or unmanaged has nothing to do with the server, managed hosting can actually prevent malicious attempts.

The professionals of the hosting company assigned to take care of your server are more experienced and better versed with the challenges lingering in their network. Thus, when your hosting services are handled by these professionals you are less likely to face issues while on your server. Moreover, the host can better understand its loopholes and vulnerabilities. Thus, the provider can produce better results in less time.

Some professionals also put it this way – the host knows what action to take when under a threat. It is well aware of the potential damage that an application can have and can mitigate risk prematurely.

Things you can do from your end

Server management services are not the end of fraudulent activities but just a mitigation of potential risks. When the required expertise is available in-house unmanaged services can prove to be equally reliable and secure. All you would need is a server administrator along with several other cyber security professionals. Following are the things you can do to bring down the possibility of an attack –

  1. Configure firewall – firewall monitors not only incoming but also traffic outgoing from the main system. Traffic that appears suspicious or malicious is either brought to the admin’s notice or denied access outright.
  2. Install internet security or 360 security – while an antivirus alone can deal with most malware on your computer, it is always better to have an all-round security to safeguard internet, email and online services at once. You never know from where you can become victim of a fraud
  3. Have your own security measures – restrict server access to a limited number of users and never make logins public. More the number of users with access to the server, greater is the risk of its compromise. You can further have a separate portal for login and redirect to the original network once the credentials have been verified.

Downsides of managed services

While server management services may now seem like win-win, it is not so. It involves huge upfront costs and recurring operating costs. The upfronts can be reduced by leasing server space instead of actually buying hardware. However, leasing server space, which though saves initial investment, bumps up the operating cost.

Plus, the control you would be longing for with dedicated server hosting may not be promised with a managed service because a number of things are at the hands of the provider.

Thus, there is always a compromise between the two aspects.

How A Dedicated IP Meet the Requirements of Email Marketing

Posted on by Manoj Yadav

The more one thinks about email promoting the more one finds out about Dedicated IPs. In email marketing dedicated IPs play a great role. You need a dedicated IP address for email marketing strategies. With a specific end goal to have a clear understanding of a Dedicated IP and keeping in mind the end goal to decide whether you require one, your initial step is to find out about the deliverability of messages and the sender reputation. 

Email deliverability massively relies upon the status of the IP through which it is sent. In the event that you are sending messages from an IP address having a decent notoriety, there are higher odds of your messages getting conveyed to your supporters. Notwithstanding, if your sender scores are low, you remain at a danger of getting sifted through by some email inboxes.

The greater part of the notable email specialist co-ops like HubSpot and MailChimp utilize two or three shared IP addresses for preparing and sending your messages. If there should be an occurrence of the common IPs, the sender notoriety is controlled by the activities of the considerable number of organizations utilizing the same shared IP. Each email specialist organization proactively screens the notoriety of the common IPs utilized for guaranteeing that their messages have a high deliverability rate. For example, the mutual IPs utilized by HubSpot ensures that their scores are up in the 90s in this way expanding the acknowledgment rate.

Dedicated IP- What Is It?

A dedicated IP is for the utilization of one client and it isn’t imparted to anybody. As the IP isn’t imparted to alternate clients, there is no compelling reason to stress over any negative effect on the quality and amount of sending messages. For example, in the event that at least one clients send spam from a mutual IP, every one of the clients utilizing that IP are influenced and can be named as spammers. Then again, in the event that you settle on a Dedicated IP, just you will utilize that IP and all your email crusades will exclusively rely upon your activities. A dedicated IP empowers you to take finish control of your sending notoriety.

Should You Opt For a Dedicated IP?

Dedicated IPs are proper for the organizations that sends mass messages all the time. For example, a dedicated IP ought to be considered by an organization that sends in excess of hundred thousand email messages in seven days. In addition, as you are the sole influencer over your own particular sender notoriety, it is critical for you to ensure that your email list is totally authorization based and locked in. In the event that the hard bob rates are higher than normal (at least 3%) or if your messages have sporadic sending volumes, having a common IP is better for you. You can converse with the email specialist co-ops for choosing about whether you require a dedicated IP or a common IP.

Main Advantages of Dedicated IPs

A few organizations or associations that send substantial number of messages want to have their own IP address as opposed to sharing an IP address with some different organizations. For the high volume email senders that have connected with supporters, a linux dedicated server hosting  IP guarantees more control over the deliverability of the messages. The notoriety of messages sent through a Dedicated IP isn’t influenced by the activities of some other organizations or clients. The dedicated IP of an organization is a sole affecting variable as far as deciding if the messages get conveyed or not.

Additionally, aside from gaining more power, numerous clients like to have a dedicated IP since they don’t wish to have a sender informative supplement like ’emailer.hubspot.com’ connected to the messages. In the event that a common IP is utilized, every one of the messages sent through the email specialist co-op for the benefit of a specific organization; while, a Dedicated IP comes just from the email address of the organization from which it is started and sent.

11 Emerging IoT Trends That Must Be Followed by Every Entrepreneur in 2020

Posted on by Manoj Yadav

The concept of IoT, which is a mainstream trend now, wasn’t heard a decade ago. 

Seemingly, the market size is estimated to reach the 1.6 trillion mark by 2025. Entrepreneurs and businesses all around the globe are in a lookout for opportunities to nail their market share.

Hence, in this article, we will explore the IoT trends of 2020 and beyond, which would act as a gauge for businesses looking for a widespread platform to expedite business expansion using time tracking software. 

1.Smart Cities

Smart Cities and Intelligent Transportation Systems will be among the first to be realized as IoT gets mainstream. The year ahead will witness the inception of tremendous IoT applications, which will be directed towards improving environmental conditions and enhancing urban pecuniary. 

The IoT-enabled technologies are spending massive efforts towards smart cities, which is anticipated to reach over $80 billion by the end of 2050, thus improving the living standards and also simultaneously maintaining sustainability.

2. The Amalgamation of Blockchain for IoT Security

With the increased necessity on the security end, the amalgamation of IoT and Blockchain seems to have a special attention time span. There are some issues that IoT faces that have been adversely focusing on the overall growth of IoT trends for its mass adoption, such as high cost and security. The majority of these issues can be traced back to the centralized network of things.

3. Improved Customer Service

There are several use cases where IoT can be leveraged to reshape the way the BPO industry has been working. Customer experience with the dominance of time tracking software will soon become more personalized, and hence better in terms of quality and turn-around-time. 

The amalgamation of both is what would help in achieving seasoned, channel-enabled customer experience, which seems like a necessity of every modern-day business.

4. Integrated IoT-based framework

The emergence of time tracking software will pose a challenge to users who have been long involved in the IoT industry unless they have incorporated IT framework. 

The reason being that most of the companies are working around a shareable central platform, thereby affecting the adoption process to a large extent.

You can resolve this issue with the use of Blockchain-driven techniques, considered to be one of the major IoT trends with the emergence of time tracking software in 2020. The blockchain-driven ecosystem will bring all your data in one place with a decentralized operational model where the information will not be handled in any particular entity.

5. Smart Home Automation Systems

People who have discarded smart homes in the form of devices are now finding it difficult to ignore the capabilities of the technology that comes into action with the usage of time tracking software. However, it has immensely started with balanced growth.

It is expected that demand for smart automation home devices will see a sharp rise in the year ahead. Hence, the demand will increase the requirements for the manufacturing of interconnected electronic devices, time tracking software, and smart gadgets.

6. Use of Edge Computing

IoT devices have heavily relied on cloud-based platforms for data storage preferences. However, the IoT app development industry has now tracked the implications of utilization, calculation, storage, and analysis of data to a certain time limit.

Likewise, they are demanding that apart from sending the data from IoT devices to cloud platforms, the data should be initially transferred to the local device, which is placed closer to the network edge. Hence, this local storage helps users to sort, filter, calculate, and send a portion of the data transmitted to the cloud through time tracking software.

Thus, this reduces the rate of traffic passing through the destined channel of the network system.

It is apparent that Edge Computing provides a wide range of benefits to IT companies and software houses, which makes it one of the fast-growing trends of IoT using time tracking software and AI apps. The benefits of edge computing are discussed below:

  • Effective Management of a large amount of data which is required by every device.
  • Decreased dependency on cloud-based platform, which helps apps to perform faster with less latency.
  • IoT enabled mobile apps use less bandwidth.

7. Emergence of SaaS 

It seems impossible to talk about technology without highlighting the advances of cloud computing in the umbrella of IoT. Making data accessible in real-time unlocks a new range of possibilities such as SaaS – Software as a service. 

SaaS will find itself getting explored by the number of businesses as part of IoT based trends in 2020. 

8. Tracking Location and WSNs 

The major improvements across IoT will pave the way towards effective location tracking with the help of wireless sensor networks. 

As 5G technology gets more involved in networking, the transfer abilities will get a tremendous boost. Wireless sensor-enabled devices can be used to develop drones and virtual assistants that can further utilize object recognition to identify ground threats (in the military) and medicos to diagnose tumors.

9. Improved Security Concerns 

The adoption of the IoT network requires a suitable IoT enabled platform. As the network expands, so does the risks of an attack. The most common cyber attacks experienced by most of the companies are Phishing, Network Intrusion, Lost Devices or Records, System Malfunctioning, and Accidental Disclosure. 

The increased use of IoT tools and technologies must be accompanied by massive enhancements to IoT enabled security awareness and training concerns with the enticement of time tracking software. By 2020, we will have moved closer to witnessing a complete machine to machine authentication. The biometric logins shall also become a norm, and technologies such as big data, machine learning will eliminate data contraventions.

10. The Amalgamation of AI, Big Data and Machine Learning 

Once there was a time when the goal of IoT was to gather incoming data from multiple sources.

Today, the aim is not just to collect but also put the data to definitive use. 

The implementation of next-generation technologies such as Big Data, AI, and Machine learning will shape the trends and implications of IoT in the upcoming era. Hence, by using the data analytics tools in the connected devices, businesses will be able to maintain decisions around both predictable and preventable measures of the said issues.

11. Improved Predictive Maintenance Techniques 

With the rise of next-generation manufacturing tools, people will make the best use of the built-in sensors and advanced programming techniques to perform predictive analytics and sensor forecasting of the associated issues.

Smart cash points will also come into existence with connected vending machines that would immediately allow customers to take a loan, accepts deposits, transfers cash, taking into consideration the customer’s CIBIL and other financial transactions collected over time.

The presence of data to predict customer behaviour will not only put an end to random guessing techniques that have existed so far, but also lead towards the preventative maintenance strategies.

It will enable software developers to schedule and then induces maintenance trends when the machine doesn’t correspondingly respond.

Industries that will adopt IoT in 2020 and years ahead

It has been predicted that several industries will observe redefining their IoT processes, although few technologies will become a fore-frontier when the emerging trends in IoT are clearly defined conservatively.

Consumer Electronics Trends

The entire functionality of the IoT-based ecosystem merely depends on the interaction of devices. However, there exist several IoT based consumer devices that are operating in the marketplace. Likewise, it is expected that this will require the handling of immense data in the upcoming timeframe. Hence, we have highlighted some types of devices that will be a mainstream trend in the years ahead. 

  • Next-generation locks are used to secure homes, vehicles, and other classifications of personal things.
  • Smart, automated appliances that are used to regulate power consumption. 
  • AI-based thermostats are used to adjust room temperature based on the weather conditions.

E-Commerce & Online Retail Stores

The trends of IoT in the retail industry will easily witness the industry’s physical and E-commerce dealings to get combined in a visual store and E-commerce app development company to build online mobile apps for retailers and target consumers. Apart from visiting the stores, target consumers will soon be able to try on outfits at home with the controlling aspect of Virtual Reality.

The grocery industry will also witness an overhaul with the changing needs of IoT enabled food consumption needs, farming aspects, and the overall supply chain management trends. The upcoming time will witness a single dimension medium for retailers that will be based on the emerging technologies of IoT.

Manufacturing Industries 

Seemingly, the manufacturing industry is one of the major concerns that will get affected by IoT. The manufacturers across the globe have already started investing in embedded devices to monitor assets and equipment.

The most commonly used technology is known as “smart manufacturing.” Hence, the usage of IoT devices will constantly improve the productivity and efficiency of the entire manufacturing operations and functionalities.

Hospitals and Healthcare 

The Implementation of IoT trends in healthcare will focus on every single aspect of the particular sector. The healthcare industry will have an effect not just on the software side but also on the hardware systems involved in the industry.

With the enhancements of the latest technologies that have given rise to new healthcare products like wearable devices, telemedicine systems will enter the marketplace and it will allow customers to track their health. Furthermore, the future of healthcare will witness numerous hardware, enabling medical personnel to monitor the healthcare records of staff and patients with the help of medical equipment. 

Wrap Up

In a nutshell, IoT trends are booming around the globe. You will still need someone to help you to gain hands-on experience of IoT gadgets possessed in the IoT sector. The notable advancements are striving professionals to build massive technical stuff such as responsive websites and mobile apps for E-commerce app development company. Hence, IoT is playing a vital role in several industries like healthcare, business, and banking.

Reasons Why Businesses Can Benefit from a Dedicated IP Address and Private SSL Certificate

Posted on by Manoj Yadav

Ecommerce businesses today are found to make a beeline for dedicated hosting because this will give them access to a unique IP address and a private SSL certificate. The private SSL or Secure Socket Layer certificate is a must-have for these websites because they need to accept customer credit cards. So, they handle a lot of client-related sensitive financial data. In short, these websites will require additional security or protection from hackers and cyber threats. The private SSL certificate will help to keep all this sensitive data secure and confidential by encrypting this information. It will also activate secure locks in the web browser.

The first step to get a private SSL certificate is to get a dedicated IP address. A dedicated IP address indicates that your website is the only site which uses that particular address. It cannot be shared with any other website, as in a shared hosting environment. Ecommerce sites will require dedicated IP addresses and should look for quality web hosts which will offer them a dedicated IP address and a private SSL.

Why are dedicated IP address and SSL certificates important for ecommerce sites?

With the IoT or Internet of Things gradually making its presence felt in our daily lives, it has brought about many changes in the way in which individuals and businesses look at security. As the numbers of data theft cases have increased in the last few years, the need to implement extra rigorous security measures to prevent these occurrences has also gone up. It is vital for online businesses to protect the information they obtain from their buyers. But, protecting yourself from hackers and malware which are strong enough to penetrate firewalls is not an easy task in any way. Businesses may not know how to deal with these threats independently, but they are aware that the first step is to get a private SSL certificate.

Why is the SSL certificate vital?

The SSL certificate is nothing but an electronic protocol. It is designed to make communications across computer networks completely secure. This is done by ensuring that content which is delivered is obtained from only an authentic sender. So, when you carry out transactions with reputed retailers like Amazon, you do not have to worry about getting scammed and cheated. Businesses may choose from different types of SSL certifications and they will accordingly have to undergo different screening and testing stages before the certificates are installed.

How to know is a site has SSL certification:

The best way for consumers to know whether a site has proper SSL certification is to look for a green color on the address bar. This is indicative of a higher level of security screening which is called Extended Validation. When customers can view this they can be certain that data in their emails, payment transactions etc will be protected against unauthorized access. They will also be assured that when they are making online purchases, the retailer they are dealing with has genuine third party players.

How to get the SSL certificates:

When you have chosen a vendor for this purpose, you can proceed to pay for the certification. Each company will have its unique rules and once the payments are made, you will get to know verification processes will be carried out. Usually the certificates do not take very long to be approved but there are times when they may be delayed depending on how complex your business is and how you plan on using the certificate. Once it has been approved, you may install it and then start connecting through secure web protocols.

What are the key benefits of using a SSL certificate for your business?

There is no denying the fact that your buyers will want their private information to be kept discreet when they are shopping on your website. When you can show that your site is SSL certified, you will get more buyers because viewers know that your business values online safety and identity theft protection. This helps to consolidate customer trust in your enterprise.

Incidentally, Google also attacked a lot of importance to this feature when ranking its websites. Initially this factor is not going to be as crucial as other factors such as page loading speeds or high quality content, the significance is expected to grow as time passes.

Need for a dedicated IP address:

Like the SSL certificate, the IP address is also a must have for any ecommerce site. To understand its worth, it is necessary to know what it does. The IP address for any website will work almost like a post code or zip code and this means that many sites can actually share an IP address. When you have signed up for shared hosting, you will be forced to share the IP address with many other co-users. But, when you pay for a dedicated IP address, it implies that the address is exclusively reserved for your enterprise. It cannot be used by any other company and you will be in complete control of who will be authorized to use it. without a dedicated server hosting IP, you cannot get a private SSL certificate.

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