Promoting a new website is essential for its success. As a web professional or service provider, helping clients boost their new websites can add significant value to your services. By guiding them through effective promotional strategies, you can assist them in attracting traffic, increasing visibility, and achieving their online goals. 

11 Tips to Help Client Promote Their New Websites

Here are 11 actionable steps you can take to help your clients promote their new websites:

1. Search Engine Optimization (SEO)

Educate your clients on the value of SEO and how it can improve their website’s visibility in search engine results. Please encourage them to optimize their website’s structure, meta tags, titles, headers, and content for relevant keywords. Prompt them to develop high-quality, unique material valuable to their target audience. Additionally, guide them on building quality backlinks through guest blogging, content partnerships, and directory submissions. By implementing SEO best practices, your clients can improve their organic search rankings and drive targeted website traffic.

1. Content Marketing

Assist your clients in creating a content marketing strategy to establish authority and attract visitors. Encourage them to produce and publish compelling articles, blogs, videos, infographics, and other types of content that correspond to the interests of their target audience. Assist them with content promotion using social media platforms, email marketing campaigns, and influencer partnerships. Emphasize the importance of consistency and quality to build a loyal following and encourage repeat visits.

1. Social Media Marketing

Guide your clients in leveraging social media platforms to promote their new websites. Help them identify the platforms where their target audience is most active and encourage them to create engaging profiles and pages. Assist them in developing a social media content calendar and creating visually appealing posts that drive engagement. Teach them to use relevant hashtags, engage with their audience, and run targeted social media ads. It will help increase brand awareness and drive traffic to their website.

1. Pay-Per-Click (PPC) Advertising

Educate your clients about the benefits of PPC advertising and how it can generate immediate traffic to their new website. Assist them in setting up and managing PPC campaigns on platforms like Google Ads and social media advertising platforms. Help them define their target audience, select relevant keywords, create compelling ad copies, and optimize landing pages for conversions. By effectively managing PPC campaigns, your clients can quickly attract visitors and measure the return on their advertising investment.

1. Email Marketing

Advise your clients to build an email list from the early stages of their website launch. Assist them in setting up email marketing software, designing visually appealing email templates, and creating valuable lead magnets to entice visitors to subscribe. Guide them in developing an email marketing strategy. It includes regular newsletters, promotional offers, and personalized content to nurture their subscribers and drive traffic to their websites. Encourage them to segment their email list based on user interests and behaviours for better targeting and engagement.

1. Influencer Marketing

Help your clients identify relevant influencers or industry experts who can promote their new website to their followers. Assist them in establishing relationships with influencers through collaborations, sponsored content, or affiliate partnerships. Guide them to select influencers with a genuine connection to their target audience. Moreover, ensure the partnerships align with their brand values. Influencer endorsements can significantly increase visibility and credibility, driving traffic to their website and attracting potential customers.

1. Online Directories and Local Listings

Educate your clients about listing their websites on relevant online and local directories. Guide them in submitting their website to popular directories such as Google My Business, Yelp, Yellow Pages, and industry-specific directories. Help them optimize their listings with accurate business information, descriptions, and images to improve their local search visibility and attract targeted visitors.

1. Collaborative Partnerships

Encourage your clients to explore collaborative partnerships with complementary businesses or influencers in their niche. Guide them in identifying potential partners and brainstorming creative ways to collaborate. These include co-hosting webinars or events, guest blogging on each other’s websites, or offering joint promotions. By leveraging each other’s audiences and resources, your clients can expand their reach and attract new website visitors.

1. Online Advertising

Introduce your clients to online advertising platforms like display networks and remarketing campaigns. Help them identify suitable platforms based on their target audience and budget. Assist them in creating visually appealing banner ads or interactive media that drive clicks and conversions. Guide them on optimizing their ad placements, targeting options, and ad budgets to maximize their return on investment.

1. Monitor Online Reputation

Guide your clients on the importance of maintaining a positive online reputation. Encourage them to monitor online reviews, comments, and mentions related to their brand. Assist them in responding promptly and professionally to any feedback, whether positive or negative. By actively managing their online reputation, your clients can build trust and credibility and attract more website visitors.

1. Mobile Optimization

Highlight the significance of mobile optimization in today’s digital landscape. Help your clients ensure their website is responsive and mobile-friendly. Guide them on optimizing page load speed, providing clear navigation, and making their content easily accessible on mobile devices. With a growing number of users accessing the internet via mobile, a mobile-optimized website is crucial for attracting and retaining visitors.

Bottom Line

Helping your clients promote their new websites requires a strategic and holistic approach. By assisting them in implementing the effective promotional strategies outlined above, you can significantly contribute to their online success.