Everything evolves over time, so does marketing. Today we can find examples of technology around us. Marketing in the old days took in a lot of money, time, and effort, and for the feedback, marketers had to wait for days to see how impactful the marketing had been. However, technology has made everything easy for everyone now. The marketing with technology that we see today is called the digital marketing. Any marketing and promotion through digital means come under this term. 

Any person who is into digital marketing might always be wondering about ways to maximize the outcome and feedback for the business. At times, he might think about ways to make social media pages or how to make a Wikipedia page for an organization. On the other hand, more straightforward ways that he might think of may include SEO (Search Engine Optimization), SEM (Search Engine Marketing), paid media, emails, reporting, or training. Well, there a many options that he can think of when it comes to digital marketing.

It is essential to choose the right time and platform for your business marketing to make it most productive in every aspect. Here we are listing down the six most effective digital marketing technologies for the newbies. You must choose the one that fits your needs best!

Social Media

It can be the best source to build your identity and to reach out to a new potential audience and existing customers. It can be used to:

  1. Enhance your SEO ranking
  2. Thought leadership
  3. Let people interact with your brand

People usually know these essential things. In addition, there are tools - like, Hootsuite and Sprout Social - that can be used to maximize the outcome. These are two of the most popular tools for increasing the outcome through social media. They are also referred to as social media management tools. These tools can transform the way you use social media for marketing.

Paid Media 

Pick the right platform and the right demographic to ensure paid media conveys your message to the right audience. Use the correct tools to track your campaign, and you are good to go.

The tools that can help you achieve your targets while using paid media include SpyFu, which allows you to carry out PPC competitor researches. It gives you insights that help you create the right campaign strategy that is highly competitive. 

SEO

SEO (Search Engine Optimization) is the most widely known methodology to market your business digitally. It helps you become visible and easily searchable on the internet. SEO could be an arrogant kid to handle as Google keeps tinkering with its algorithms. Overcoming these changes is quite hard as the real challenge lies in adapting SEO strategies that are coherent to compensate for the effects of these changes.

Moz is the all-in-one best SEO tool that provides you with almost all the necessary and helpful tools to make your SEO game effective.

Read also: Why Is It Essential for digital marketers to have an IP running effectively for the Email Marketing technique?

Email Marketing

With so much competition, you must ensure to optimize your emails so that they remain different and unique when compared to other emails. Good email marketing is not only about opening-rate but also click-through and the conversion rate.

You can use the tool, MailChimp for sending out multiple emails at once, it automates your email marketing with ready to use templates and simple email designer. It would help if you focused on your strategy to make it all work out for your business.

There are many other ways of digital marketing and many other tools in the market to help you achieve the best results.